• General Manager

    LEGOLAND (Auburn Hills, MI)


    What you'll bring to the team

     

    The General Manager (of a Single Site or Cluster/Large) is responsible for delivery of the attraction(s) strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.

     

    Qualifications & Experience

    Key Responsibilities:

    + Drive a guest-first, data-driven culture to understand and anticipate guest needs

    + Develop and execute a robust, multi-channel marketing strategy for products and experiences

    + Segment and target customers, identifying new markets and audiences

    + Role model guest-facing behaviors and act as a brand ambassador internally and externally

    + Safeguard brand integrity across all PR and marketing activities

    + Drive operational excellence to ensure attractions exceed guest expectations

    + Ensure attractions operate at maximum efficiency with appropriate staffing levels

    + Optimize revenue per capita (RPC), yield, and volume strategy across all channels

    + Manage P&L performance, productivity strategy, and sustainable growth initiatives

    + Deliver EBITDA growth, cost control plans, and long-term financial objectives

    + Activate revenue levers and identify new growth and monetization opportunities

    + Deliver capital projects on time, on budget, and in line with ROIC targets

    + Drive innovation, proactively identify opportunities, mitigate risk, and adapt quickly

    + Lead Health & Safety excellence, including risk management, business continuity, and crisis planning

    + Maintain a low-risk operating environment with strong profit protection measures

    + Drive employee engagement, meeting or exceeding company benchmarks

    + Implement HR, talent management, DEI&A, wellbeing, and CSR initiatives

    + Develop diverse talent pipelines, succession planning, and high-performance teams

    + Lead with visibility, embody company values, and foster a culture of openness and safety

    + Cascade relevant information effectively across teams

    + Execute organizational change programs and group-wide best practices

    + Build and sustain external partnerships with nonprofits, local businesses, and authorities

    + Leverage customer insight, analytics, and route-to-purchase understanding to inform decision-making

    + Manage leaders across diverse functions and operate effectively in matrixed environments

    + Demonstrate proven leadership in complex operational businesses at varying stages of growth

    + Perform additional duties as reasonably required within the scope of the role

    Qualifications and Experience:

    + Bachelor’s degree in Business, Management, Marketing, or a related field (preferred)

    + Minimum of three years of management-level experience in a high–visitor-volume business

    + Proven track record of delivering EBITDA targets for at least two years

    + Experience working with children and families (preferred)

    + Strong commercial and financial acumen with an operational mindset

    + Demonstrated ability to drive business performance and achieve results

    + Analytical and detail-oriented, with the ability to assess data while maintaining a big-picture view

    + Resilient, confident, and able to challenge constructively with sound judgment

    + Charismatic, creative leader who inspires innovation and engagement

    + High energy with the discipline and focus to execute effectively

    + Adaptable and flexible in fast-paced, changing environments

    + Operates with integrity, purpose, and strong self-awareness

    + Growth mindset with empathy and strong emotional intelligence

    + Exceptional relationship-building, influencing, and negotiation skills

    + Collaborative team player with the ability to contribute independently at a high level

    + Strong commitment to exceptional guest service and customer experience

    + Effective communicator who thrives in dynamic, high-pressure environments

     

    Benefits

     

    Pay Range

     

    Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.

     

    Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/11056/general-manager/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

     

    At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

     

    Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

     

    **Location (Country-State-City)** _US-MI-Auburn Hills_

    **Job ID** _2025-11056_

    **Employment Type** _Full-Time_

    **Offer/Contract Type** _At Will (US Only)_

    **Location Name** _LEGOLAND Discovery Center Michigan_