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Associate Director, National Video Investment
- Publicis Groupe (New York, NY)
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Company description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Oversee the negotiation, purchase and maintenance of National Video activity for Zenith clients
Responsibilities
+ Delegate and supervise workflow within group, determine priorities, and follow up with staff
+ Negotiate, purchase and recommend national video activity
+ Identify, develop and deliver high-value interactive strategies, value proposition, competitive advantage, ROI analysis and market research findings to clients
+ Create and present recommendations to client and strategy teams regarding buys and new opportunities
+ Estimate delivery for all target demographics
+ Manage adherence to client guidelines
+ Negotiate and execute value added opportunities
+ Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
+ Monitor performance of buys using current rating information. Secure compensation weight for projected underdelivery
+ Assess/negotiate makegoods
+ Evaluate post-analyses and secure compensation weight for any underdelivery
+ Meet all due dates for buys, post-analyses, and assigned projects
+ Communicate regularly with national television representatives and management
+ Develop and maintain strong relationships with vendors
+ Develop cost per points, competitive checks and group projects
+ Contribute to training and development of Supervisors, Negotiators, and Assistant Negotiators
+ Be on top of latest industry trends and marketplace conditions, and communicate these to clients
+ Motivate and manage Interactive team in the creation, development and execution of marketing strategies, solutions, tactics and programs
+ Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
+ Ensure team delivers upon objectives within budget and time parameters
+ Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
+ Demonstrate problem solving and intervention when necessary
Qualifications
+ Bachelor’s Degree
+ 6+ years of experience working at a media agency, negotiating all TV dayparts and online video
+ Supervisory experience
+ Strong negotiating and presentation skills
+ Excellent communication, interpersonal, organizational, and analytical skills required
+ Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX, Prisma) or within DSPs is preferred
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $120,000- $125,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/5/2025.
Veterans Encouraged to Apply
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Associate Director, National Video Investment
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