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Description

We are looking for a results-driven Paid Ads Specialist to manage, optimize, and execute digital advertising campaigns across multiple channels. This role partners with marketing, creative, and analytics teams to drive traffic, leads, and revenue through paid media initiatives.

Key Responsibilities

+ Plan, execute, and optimize paid media campaigns across platforms: Google Ads, Meta Ads, LinkedIn, TikTok, programmatic, and more

+ Conduct keyword research, audience targeting, and ad copy testing

+ Monitor campaign performance and adjust bids, budgets, and creatives to maximize ROI

+ Collaborate with design and content teams to create compelling ad assets

+ Set up tracking, conversion pixels, and analytics to measure performance

+ Provide regular reports and insights to stakeholders on campaign effectiveness

+ Manage remarketing, retargeting, and customer acquisition campaigns

+ Stay current with digital advertising trends, best practices, and platform updates

Requirements

+ 2–5 years of experience managing paid advertising campaigns

+ Strong knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and other paid platforms

+ Experience with analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)

+ Ability to analyze performance data and make data-driven recommendations

+ Strong understanding of audience segmentation, bidding strategies, and ad testing

+ Excellent communication and collaboration skills

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .