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Description

We are seeking a detail-oriented Marketing Analytics Specialist to help measure, optimize, and report on marketing performance across digital and traditional channels. This role partners with marketing, creative, and digital teams to provide actionable insights that drive campaigns, audience engagement, and ROI.

+ Collect, analyze, and interpret marketing data from multiple sources (Google Analytics, CRM, ad platforms, social, email)

+ Build dashboards and reports to track KPIs and campaign performance

+ Conduct A/B tests, attribution analyses, and marketing experiments

+ Provide actionable insights to improve targeting, engagement, and conversion rates

+ Support campaign planning with data-driven recommendations

+ Collaborate with marketing, design, and digital teams to measure creative performance

+ Maintain data integrity and ensure accurate tracking across platforms

+ Monitor trends, benchmarks, and competitive performance

Requirements

+ 2–5 years of experience in marketing analytics, digital analytics, or data analysis

+ Strong experience with Google Analytics, GA4, Excel/Sheets, and reporting tools (Tableau, Power BI, Looker)

+ Familiarity with marketing platforms (Google Ads, Facebook Ads, HubSpot, Marketo, Salesforce)

+ Understanding of KPIs for digital campaigns, SEO, PPC, email, and social

+ Strong analytical thinking and problem-solving skills

+ Ability to communicate insights to non-technical stakeholders

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .