"Alerted.org

Senior Consultant 16379 * Hourly pay: $110-$120/hr * Worksite: Leading professional development and networking company (New York, NY 10118 - Hybrid, Must be onsite on Tuesdays/Wednesdays/Thursdays) * W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL * 40 hours/week, 6 Month Assignment A leading professional networking company seeks a Senior Consultant. The successful candidate will design, build, and operationalize training modules for marketing solutions. The company offers a great work environment! Senior Consultant Responsibilities: * Advising, Developing & Facilitating Measurement Training: * Asset enhancement & development * Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems. * Develop pre/post implementation guides and optimization workflows for prioritized measurement solution. * Curriculum design & content development. * Develop training modules, implementation frameworks, checklists and customer engagement support assets. * Providing Measurement Advisory Services to Senior Customers: * Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance. * Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships. * Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance. Senior Consultant Qualifications: * 10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets. * 8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role. * Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design. * Experience in advanced SQL query development, python, data modelling and marketing analytics. * Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions). * Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.). * Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems is preferred. * Experience in B2B marketing analytics and marketing intelligence, or B2B consulting is preferred. * Experience with CRM platform technology and data structures is preferred. * Experience working directly with sales teams is preferred. * A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills is preferred. * Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups is preferred. * Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes, is preferred. #PP