• Director, Performance Marketing, Kids

    Crate & Barrel (Northbrook, IL)


    This role is accountable for maximizing company sales growth through transformative leadership and oversight of performance marketing. Oversees all aspects of performance marketing from vision, planning, budget management, analytics, execution and decision making across programs across Crate & Barrel and Crate & kids. Leads a dedicated team across paid search, social, display, and paid influencer and is the primary decision maker with external agencies.

     

    A Day in the life as a Director, Performance Marketing...

    + Own the strategy for growing all performance marketing efforts, working in close partnership with the Ecommerce, Brand Marketing, Creative, and other cross-functional teams and Brand President. Must be an expert in paid search/shopping, paid social, display, and affiliates

    + Ensure cross functional alignment to paid marketing strategy for building immediate and long term vision

    + Create and execute customer-centric strategies that support key brand objectives: acquisition, retention, key program support (Design Services, New Movers, Registry, Trade)

    + In partnership with the EComm team, ensure all budgets are strategically aligned to business goals including EComm sales, traffic, and conversion goals

    + Drive and communicate hindsight performance and optimizations

    + Develop and maximize marketing budget in partnership with the external agency to drive business objectives

    + Ensure Marketing has strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc) and is staying abreast of new ideas and developing tactics and technology

    + Partner with Analytics, EComm, and Agency partners to develop “source of truth” reporting that triangulates marketing platform reporting and ecom reporting to ensure strategy and performance alignment

    + Partner with Marketing/Planning/Merchandising/EComm leadership to develop customer-centric promotional and advertising strategies that deliver on financial goals and the editorial calendar

    + Develop a strong performance minded team, and communicate strategy cross-functionally to business partners

     

    What you'll bring to the table...

     

    + Digital thought leadership and a passion for connecting media to business performance

    + Deep knowledge of digital marketing methods, and a track record of testing and learning in this space

    + Results orientation while maintaining a balance between brand building and performance

    + Strong passion for retail with entrepreneurial energy, an innovative spirit, and insatiable curiosity

    + Passion for understanding the customer and influencing their journey

    + Ability to think strategically & tactically to ensure ideas turn to action

    + Ability to dive into technical details, understand nuances and work with technology leaders on complex initiatives

    + Ability to conceptualize and provide thought leadership and strategic direction to product and data roadmaps

    + Excellent presentation and written communication skills; experience presenting to and engaging with senior and executive level audiences

    + Collaborative mindset and ability to work effectively cross-functionally to influence and achieve consensus on goals and objectives

    + Ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI

    + Ability to recruit, mentor, communicate with and develop a high-performing team with a collaborative, creative, and customer-centric culture

     

    We'd love to hear from you if you have...

     

    + 10+ years of digital marketing experience with best in class organizations in specialty-retail

    + Bachelor's degree in marketing or equivalent field.

    + Experience in stewarding media investment

    + Experience in developing customer segmentation for targeting and strategic outreach

    + Strong business management experience including full responsibility and accountability for managing a substantial budget

    + Experience with Media Mix Modeling, brand health tracking, lift studies, and other pertinent methodologies for measuring and tracking impact of media

     

    Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.