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Targeted Marketing Specialist
- Insight Global (Irving, TX)
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Job Description
Manage and execute all aspects of high-volume, multi-version email campaigns, with a customer-first mindset
Execute day-to-day operational tasks, including content planning and creative briefing within a highly collaborative, cross-functional team, managing internal and external partners to deliver changes, and testing final content to ensure a positive consumer experience.
Proactively learn about customer behavior and engage in understanding reporting and customer analytics that might influence email channel improvements.
Keep current on email best practices & trends, such as data capture, relevant customer content, campaign analysis, and deliverability.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience
2-3 years of Email experience (development/execution) within a marketing team environment, preferably in retail
Experience managing high-volume, multi-version, and dynamic email campaigns Background in Retail
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