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As a Specialist, Influencer Relations, you will play a key role in shaping Goodyear’s influencer marketing strategy and driving impactful social content across global brands. You’ll help establish content pillars, collaboration guidelines, and KPIs while advising influencer efforts across regions to ensure campaigns build brand equity and cultural relevance. In this role, you’ll partner with Social Media Managers and Regional Marketing teams to share insights and best practices, ensuring influencer activations drive awareness, engagement, and purchase intent. Additionally, you’ll lead influencer strategy for the iconic Goodyear Blimp—creating unique experiences that strengthen brand affinity and elevate its cultural presence.

What You’ll Do

• Lead end‑to‑end influencer partnerships, including strategic vetting, outreach, contract negotiation, creative collaboration, and content review across all Goodyear brands and markets.

• Execute global and regional influencer activations, monitor KPIs, and deliver actionable performance insights and recommendations to leadership.

• Design and implement Goodyear’s global influencer strategy, establishing governance, scalable processes, and best‑practice frameworks through the Global Center of Excellence.

• Develop creative briefs and campaign structures aligned with brand objectives, global content pillars, and culturally relevant storytelling that strengthens brand identity.

• Partner closely with regional marketing teams to guide local influencer initiatives, ensure global alignment, and share insights that enhance consistency and impact across markets.

• Manage and mentor an associate while serving as a subject matter expert and trusted advisor to Social Media Managers and regional teams.

• Build, maintain, and evolve influencer guidelines, operational processes, and performance standards to drive efficiency and excellence across all brands and markets.

• Provide comprehensive management of influencer partnerships tied to Goodyear Airships (Blimp), including strategy, influencer selection, outreach, contract coordination, creative briefing, and KPI reporting.

What We’re Looking For

+ Bachelor's degree in Communications, Marketing or a related field.

+ 3 or more years of experience (relevant/professional) working in influencer relations at either a corporation or agency.

+ Deep knowledge of influencer management tools (CreatorIQ, Captiv8, Aspire, GRIN, etc.).

What Will Set You Apart

+ Extensive experience with influencer research, identification, outreach, management, negotiation and creative content collaboration.

+ Experience in social media management.

+ Experience in influencer measurement.

+ Experience with influencer marketing best practices, processes, governance and management.

+ Proven experience leading influencer collaborations at all levels (mega influencer, macro influencer, micro influencer and nano influencer).

+ Deep knowledge of the social media and influencer landscape, functionality of the platforms and channels, new and emerging influencers, trends and consumer behaviors.

+ Deep knowledge of social media and influencer marketing metrics.

+ Social-first mindset.

+ Demonstrated ability to create standards, benchmarks and processes for global application.

+ Ability to ideate and oversee engaging, social-first content that drives engagement.

+ Demonstrated ability to collaborate across teams and manage projects independently.

Additional Details

Sponsorship Available: No

\#LI-SM1

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

At Goodyear, we make life's connections easier every day.

People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

Come discover the opportunities ahead with Team Goodyear.

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Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) for related information.

See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .

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