"Alerted.org

As the Manager, Influencer Relations, you will play a leading role in shaping Goodyear’s global influencer strategy and driving meaningful brand engagement across markets. You’ll own the end-to-end influencer program, from sourcing and vetting creators to developing creative briefs and overseeing campaign execution, ensuring every partnership aligns with company values and delivers measurable impact. In this role, you’ll set the standard for influencer marketing by building scalable frameworks, managing agency relationships, and collaborating with cross-functional teams to connect global content pillars with local market needs. This is an opportunity to lead innovation in digital marketing, influence global brand perception, and mentor talent while driving results that tie directly to business growth.

What You’ll Do

+ Oversee all aspects of influencer partnerships, including vetting, outreach, contract negotiation, creative collaboration, and content review.

+ Execute influencer activations across Goodyear’s brands and markets, monitor KPIs, and deliver actionable performance insights to leadership.

+ Design and implement Goodyear’s global influencer strategy, establishing governance, processes, and best practices.

+ Create creative briefs and campaign structures aligned with brand objectives and global content pillars.

+ Ensure influencer activations reflect cultural relevancy, strengthen brand identity, and drive consumer engagement.

+ Partner with regional marketers to guide local influencer initiatives, share global insights, and ensure scalability and alignment across markets.

+ Manage and mentor an associate, providing guidance and professional development, while serving as a subject matter expert and trusted advisor to Social Media Managers and regional teams.

What We’re Looking For

+ Bachelors degree in Communications, Marketing or a related field.

+ 7 or more years of experience in influencer marketing, social strategy or digital communications, with proven end-to-end campaign leadership experience across multiple markets.

+ Knowledge of influencer management tools (CreatorIQ, Captiv8, Aspire, GRIN, etc.)

What Will Set You Apart

+ Proven experience leading influencer collaborations at all levels (mega influencer, macro influencer, micro influencer and nano influencer).

+ Experience managing influencer management platforms, experience with influencer marketing best practices, processes, governance and management and knowledge of social media and influencer marketing metrics.

+ Knowledge of the social media and influencer landscape, functionality of the platforms and channels, new and emerging influencers, trends and consumer behaviors.

+ Ability to collaborate across teams and manage projects independently.

+ Creator vetting, brief writing, contract negotiations and performance measurement skills.

+ Ability to create standards, benchmarks and processes for global application.

+ Ability to ideate and oversee engaging, social-first content that drives engagement.

+ Social-first mindset, with excellent communication and stakeholder influence skills.

Additional Details

+ Relocation Available: No.

+ Sponsorship Available: No.

+ Typical Schedule: 8:00 am to 5:00 pm.

+ Travel Requirement: 15%.

\#LI-MC2

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

At Goodyear, we make life's connections easier every day.

People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

Come discover the opportunities ahead with Team Goodyear.

Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)

A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.

Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.

When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.

Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for related information.

Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) for related information.

See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .

Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.

E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)

If you have the right to work, don't let anyone take it away.

Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here (http://recruitifi.com/app/public/agency-registration?solicited\_employer=8ed14977-19f5-49d9-997f-9392c2c544dc%27%3Ejoin%20our%20RecruitiFi%20community) .