"Alerted.org

Consumer Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing & Ecommerce / Consumer Marketing Reporting to position: Consumer Marketing Supervisor Travel: Approx. 25% About the Role: The Consumer Marketing Specialist partners with store owners (members) to help grow their retail sales by assisting them in designing and implementing a consumer-focused marketing strategy designed to increase store traffic, top-line sales, and profitability. This position will collaborate with our members, corporate staff, and vendors who assist us in creating and distributing marketing materials, including print, digital and website presences, and promotional in-store elements. An aptitude and enthusiasm for data-driven marketing will help drive success within this role. Responsibilities include:

+ Consult and negotiate with members and field staff about decisions regarding consumer marketing programs, and ensure successful implementation

+ Basic knowledge of marketing strategies including (but not limited to) print, loyalty programs, ecommerce, or digital marketing.

+ Advise members on value and process to customize promotions

+ Maintain continuous contact with all members to increase marketing efforts, regardless of member sales volume or past participation.

+ Increase Do it Best Member involvement in all consumer marketing programs.

+ Provide members with analysis of their current marketing program and make recommendations for improvements

+ Recommend integrated marketing opportunities for members using all consumer data and POS Data in order to maximize store traffic, retail sales, and profitability.

+ Special projects as assigned by the Consumer Marketing Supervisor

Education and Experience: Minimum

+ Bachelor’s degree in Marketing, Business, or a related field or equivalent professional experience

Desired

+ Previous experience in Consumer Marketing

+ Background working with consumer-focused advertising materials or programs across printed media, digital platforms, websites, email marketing, social media, or loyalty/rewards programs

Skills and Abilities:

+ Ability to provide recommendations and gain member buy-in

+ Good organizational and communication skills

+ Ability to work creatively and well with others

+ Ability to prioritize multiple tasks and take initiative to meet deadlines

+ Ability to review and effectively interpret data from multiple sources

Benefits available to you:

+ Full insurance benefits package including Medical, Dental, & Vision

+ Paid time off to foster work/life balance

+ Profit sharing

+ Bonus Pay opportunities

+ Retirement funding opportunities

+ Education reimbursement

+ Health club reimbursement

+ Career advancement opportunities

About Do it Best Group Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture: Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams