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JOB SUMMARY:

The Public Relations Manager (PR Manager) will be responsible for driving awareness of Choice Hotels’ portfolio of brands—including but not limited to Radisson, Radisson Blu, Cambria Hotels, the Ascend Hotel Collection, Comfort, Country Inn & Suites, Everhome Suites, and WoodSpring Suites—and corporate priorities through consumer and trade media coverage. You will act as a communications liaison to various internal business partners, assisting the Senior Manager, Public Relations in the project management, development, and tactical execution of public relations initiatives for Choice Hotels. As the PR Manager, you will leverage industry trends, consumer insights and analytics, and business updates, to develop newsworthy story ideas for various audiences, including consumers, media, franchise owners, investors, and staff, among others. The role has a strong cross-functional interaction with Choice Hotels’ Brand, Development, Investor Relations, Legal, and Internal Communications teams as well as agency partners.

NOTE: This role is not eligible for Visa Sponsorship.

RESPONSIBILITIES:

Public Relations Support

+ Support the development and implementation of strategic public relation plans, driving awareness of Choice Hotels’ portfolio of brands and corporate priorities through consumer and trade media coverage.

+ Manage the day-to-day public relations activity for select brands, liaising with internal and external business partners, qualified vendors, and agencies about budgets, timelines, and objectives.

+ Proactively share potential story angles as well as partnership and activation ideas to help garner media coverage about Choice Hotels in target media outlets.

+ Maintain corporate communications calendar, awards list, and other documents

Media Relations

+ Build and maintain relationships with a variety of consumer and trade media and influencers.

+ Monitor Media Relations inbox, vetting media requests, and fielding media inquiries.

+ Coordinate and staff interviews with Choice executives, key stakeholders, and members of the media as needed.

+ Manage influencer and media lists as needed.

Writing & Content Creation

+ Provide editorial support, leading the drafting and fact checking of PR collateral, including but not limited to press releases, media advisories, briefing books, bios, fact sheets, key messages, quotes, FAQs, and written interviews.

+ Manage deadlines and key deliverables, as well as quality control and editorial review of content.

+ Fulfill internal requests for content, including talking points and visual assets for presentations as needed.

Reporting & Measurement

+ Monitor coverage of Choice Hotels and oversee the creation and distribution of the Daily New Monitor and Media Monitoring Report.

+ Compile campaign recaps, as well as monthly, quarterly, and annual reports as needed.

Crisis Communications

+ Work with supervisors to manage crisis situations, as needed.

Administration

+ Implement departmental operational policies, procedures, and guidelines.

+ Travel, attend, and staff events as needed.

+ Other duties as assigned.

QUALIFICATIONS:

Employment Experience

+ At least 4 years’ relevant experience working in a public relations or marketing communications environment.

+ The successful candidate will have experience in corporate and/or a PR agency setting (agency experience—at or above a Senior Account Executive level—is a plus).

+ Demonstrated public relations experience.

+ Ability to project manage, multi-task, and juggle multiple demands and quickly shifting priorities.

+ Strong communications skills (verbal and non-verbal skills, correspondence, writing and editorial ability). Familiarity with Associated Press style.

+ Solid organizational skills including excellent follow-through and attention to details.

+ Strong collaboration skills and the abilities to manage diverse relationships across various departments and levels of the organizations, as well as external stakeholders.

+ Proven ability to build and maintain strong and productive agency relationships.

Technical Skills

+ Proficient in Microsoft Office, experience with Muck Rack, Cision/PR Newswire a plus.

Additional Skills & Competencies

+ Enthusiastic and self-motivated, with the ability to lead projects proactively.

+ Strong customer service orientation and an overall curiosity about and passion for improvement.

+ Must be able to uphold Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.

Education Requirements

+ Bachelor's Degree in Public Relations, Marketing, Communications/Journalist, or Hospitality preferred or equivalent years of experience.

Salary Range

The salary range for this position is $86,000 - $100,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

+ Competitive compensation and benefits, including medical, dental, and vision coverage

+ Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

+ Financial benefits for retirement and health savings

+ Employee recognition programs

+ Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver