• Integrated Marketing Specialist Hispana

    SCI Shared Resources, LLC (Houston, TX)


    Our associates celebrate lives. We celebrate our associates.

     

    This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.

     

    • Drives campaign efficiency thorough monitoring and optimization

    • Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies

    • Gathers, synthesizes and distributes campaign results and insights to leadership

    JOB RESPONSIBILITIES

    Implements Marketing/Advertising Campaigns 40%

    + Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.

    + Manages relationships with any outside agency used

    + Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization

    + Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media

    Content Creation 30%

    + Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels

    + Develops content strategies for various marketing projects

    + Ensures consistent brand voice and messaging across all channels

    + Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content

    Reporting & Optimization 30%

    + Creates a system of ongoing campaign monitoring and reporting

    + Provides regular analysis of campaign performance to operational and sales leadership

    + Compiles and distributes regular reports and status updates

    + Execute consistent and strategic optimizations to all paid campaigns

    + Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders

    MINIMUM** **REQUIREMENT

    Education

    + Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required

    Experience:

    + At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required

    + Familiar with Facebook, Google and Yelp Ads

    + Has a deep understanding of Hispanic cultural nuances, values, and media consumption

    + Basic understanding of HTML and/or other programming language(s) preferred

    + Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives

    + Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel

     

    Knowledge, Skills & Abilities

    Fluent in English and Spanish

    + Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization

    + Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs

    + Native or near-native Spanish and English proficiency

    + Proficient with Salesforce preferred

    + Ability to run analysis and reports in Microsoft Excel on large data sets

    + Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels

    + Ability to self-manage competing priorities and overlapping deadlines

    + Occasional travel (approx. 5% of the time - quarterly)

    WORK CONDITIONS

    Work Environment

    + Work indoors during all seasons and weather conditions

    + Comply with Corporate dress code policy

    Work Postures

    + Sitting continuously for many hours per day, up to 6 hours per day

    + May climb stairs to access buildings frequently

    Physical Demands

    + Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

    Work Hours

    + Working beyond “standard” hours as the need arises

     

    Postal Code: 77019

     

    Category (Portal Searching): Marketing and Advertising

     

    Job Location: US-TX - Houston

     

    Job Profile ID: Integrated Marketing Specialist Hispana

     

    Time Type: Full time

     

    Location Name: SCI Corporate Office