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What We Need:

Brady Corporation is looking for a Marketing Manager for our Engraving Solutions business, which includes our MECCO and Gravotech brands. The Marketing Manager will lead key marketing initiatives from planning through execution, collaborating closely with cross-functional teams and overseeing a small marketing team.

What You'll Be Doing:

Supporting our Engraving Solutions business through leading all marketing efforts.

Marketing Planning and Execution

+ Develop and manage marketing plans that drive business growth, address customer needs, and strengthen Brady’s market position.

+ Collaborate with product management and sales teams to translate business priorities into actionable marketing programs.

+ Conduct market research to uncover trends, customer insights, and competitive opportunities that inform marketing decisions.

+ Manage marketing budgets, timelines, and deliverables to ensure all initiatives are executed efficiently and achieve intended results.

Campaign Management & Demand Generation

+ Execute marketing programs that bring Brady’s technical solutions to market and empower sales teams with the tools, content, and materials needed for successful customer engagement.

+ Lead product launch activities, coordinating timelines, creative assets, and cross-functional partners to ensure successful go-to-market execution.

+ Create and manage on-brand marketing content across digital and print channels, including web assets, brochures, and sales tools, in partnership with creative and product teams to ensure effectiveness and consistency.

+ Manage lead generation and follow-up processes, ensuring timely routing, tracking, and reporting to support sales conversion goals.

Tradeshow Coordination

+ Oversee all logistics associated with tradeshow appearances including booth set-up, managing promotional activities, and serving as main point of contact.

+ Represent the company in-person at tradeshows and actively engage with potential customers, partners, and other industry professionals.

+ Manage lead capture, post-show follow-up, and performance reporting.

What You Will Need To Be Successful:

+ 5+ years of professional experience with a strong background in marketing.

+ Demonstrated understanding of digital and traditional marketing channels, along with experience managing budgets effectively.

+ Skilled in writing and editing content for both print and digital to ensure effectiveness, accuracy and clarity.

+ Ability to multitask and manage multiple projects simultaneously.

+ Proven track record of successfully designing and implementing both lead generation and awareness campaigns.

+ Experience managing a small marketing team to execute plans and meet performance objectives.

+ Thrives in a collaborative, matrixed environment, working seamlessly with cross-functional teams to drive results.

+ Bachelor’s degree or equivalent in an applicable field.

About Us: Who we are: Gravotech has been a global leader in direct part marking and laser engraving since 1938. Gravotech machines are used by more than 60,000 customers around the world, from large consumer brands and industrial manufactures to professional engravers and small retail customers alike. In 2024, Gravotech joined Brady Corporation's global portfolio of brands. Brady is a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. Gravotech products help enable Brady's full range of industrial identification solutions in industries around the world. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the Gravotech team, you'll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

+ Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

+ Generous 401(k) with company match

+ Paid time off and holidays

+ Opportunity to participate in incentive programs for all full-time employees

+ Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

+ Education reimbursement opportunities

+ Scholarship program for children of Brady employees

+ A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

+ Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

+ Dress-for-your-day dress code

+ Charitable contributions matched through Brady's Matching Gift program