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Overview

Elevate Brands. Drive Impact. Advance Healthcare Marketing.

We’re looking for a strategic and hands-on **Marketing Manager** to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)

You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

Key responsibilities

+ Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels

+ Manage campaign timelines, budgets, and deliverables to ensure on-time, on-brand execution

+ Partner closely with sales, operations, and leadership to align marketing efforts with growth goals

+ Oversee content development, including messaging, creative briefs, and asset production

+ Manage agency and vendor relationships, including creative, promotional, and print partners

+ Support local market marketing efforts with scalable, brand-compliant tools and resources

+ Manages day-to-day communications and assignments with external and internal stakeholders, including agencies and operational departments

+ Track, analyze, and report on campaign performance; use insights to optimize results

+ Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements

+ Stay current on industry trends, competitive activity, and emerging marketing best practices

About You

Qualifications:

+ Bachelor’s degree in Marketing, Communications, Business, or a related field

+ 7+ years of experience in marketing, brand management, or integrated campaign execution

+ Strong understanding of digital marketing channels (paid media, SEO, email, social)

+ Proven ability to manage multiple projects simultaneously in a fast-paced environment

+ Experience working with cross-functional teams and external vendors

+ Data-driven mindset with comfort analyzing performance metrics and KPIs

+ Excellent written and verbal communication skills

+ Healthcare, multi-location, or B2B/B2C hybrid experience is a plus

Strong skills in the following areas:

+ Lytho Workflow or similar creative project management experience

+ Microsoft Teams and Office skills (PowerPoint, Word, Excel)

+ Team player, positive attitude, self-starter

+ Ability to think through projects and assess resources

+ Strong communication skills, both verbal and written

+ Highly detailed and organized

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

+ Competitive Pay

+ 401(k) with Company Match

+ Career Advancement Opportunities

+ National & Local Recognition Programs

+ Teammate Assistance Fund

Additional Full-Time Benefits:

+ Medical, Dental, Vision Insurance

+ Mileage Reimbursement or Fleet Vehicle Program

+ Generous Paid Time Off + 7 Paid Holidays

+ Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

+ Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

+ Free Continuing Education Units (CEUs)

+ Company-paid Life & Long-Term Disability Insurance

+ Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

+ This is a safety-sensitive position

+ Employee must meet minimum requirements to be eligible for benefits

+ Where applicable, employee must meet state specific requirements

+ We are proud to be an EEO employer

+ We maintain a drug-free workplace

ReqID: 2025-132086

Category: Corporate

Position Type: Full-Time

Company: Gentiva