• Marketing and Outreach Coordinator

    Episcopal SeniorLife Communities (Rochester, NY)


    Marketing and Outreach Coordinator

     

    ROCHESTER, NY (http://maps.google.com/maps?q=505+MOUNT+HOPE+AVENUE+ROCHESTER+NY+USA+14620)

     

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    Description

    Episcopal SeniorLife Communities Mission:

    We provide high-quality services from skilled nursing and restorative care to housing, assisted living, and community-based wellness programs. We are committed to meeting each individual’s needs, in a culturally competent manner, supporting family and loved ones through transitions, and fulfilling our pledge…Life. Inspired Every Day.

     

    Market and Outreach Coordinator

     

    Starting Pay Rate - $26.00/hour

     

    Full-Time, Monday - Friday

     

    The Outreach Coordinator is responsible for generating qualified leads, cultivating and managing relationships with referral sources, and creating/executing strategic outreach plans that drive occupancy, strengthen community partnerships, and increase awareness of Episcopal SeniorLife Communities’ programs, services, and living options. This role serves as a key liaison between ESLC and the broader community to support organizational growth and mission impact.

    ESSENTIAL JOB FUNCTIONS

    + Increase organizational awareness and lead generation through activities such as professional relationship building, networking, presentations, health fairs, community outreach, and events.

    + Build and maintain strong relationships with current and new healthcare providers, social workers, senior service agencies, community organizations, and other referral partners.

    + Distribute approved marketing collateral, including brochures, information folders, invitations, and work with the PR Manager to produce any additional promotional materials, as needed.

    + Coordinate the monthly outreach meetings, agendas, and execution of plans with the team.

    + Develop an outreach plan and actions to achieve plans/goals

    + Complete monthly dashboard report

    + Manage CRM referral source database through timely and accurate data entry and report utilization

    + Responsible for generating leads and referrals to ensure adequate census and program utilization to meet or exceed budget targets

    + Work with the Director of Marketing and PR & Communications Manager to identify community needs and consumer trends, and collaborate with the marketing team to develop successful program management strategies.

    + Serve as a knowledgeable resource on ESLC services, levels of care, and community programs.

    + Identify new referral opportunities and expand ESLC’s referral network.

    + Conduct on-site and virtual tours; provide lead management support to qualify, nurture, and convert inquiries, as needed.

    Requirements

    QUALIFICATIONS:

    + Must have valid New York State driver’s license with a clean driving record.

    + Functional knowledge of communication devices: phone, fax, email, and internet.

    + Excellent communication, organizational and prioritization skills. Self motivated.

    + Proficient with Microsoft Office, especially Power Point and Publisher.

    + Ability to take and give direction, follow up on requests.

    + Ability to manage multiple tasks. Strong customer service focus.

    + Provide resident- centered service.

    + Strong team player.

    + Ability to interact courteously and tactfully with staff, residents, family members, visitors, vendors and the general public.

    + This position may be required to provide direct care or have access to resident property or belongings.

    EDUCATION:

    + Bachelor’s degree in Marketing, Communications, Public Relations, Human Services, or a related field preferred; equivalent experience considered.

    EXPERIENCE:

    + Experience in senior services, healthcare outreach, community relations, sales, or marketing strongly preferred.