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Content and Media Strategist

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Content and Media Strategist

Salary

$72,238.40 - $111,238.40 Annually

Location

Des Moines - 50315 - Polk County, IA

Job Type

Full-time

Job Number

26-01722

Agency

269 Iowa Economic Development Authority

Opening Date

01/08/2026

Closing Date

1/19/2026 11:59 PM Central

LinkedIn Tag

#LI-DNP

Point of Contact

Bethany Coop ([email protected])

To Apply

Submit an application and resume at jobs.iowa.gov by the position closing date.

+ Description

+ Benefits

Job Description

The Iowa Economic Development Authority (IEDA) is seeking a creative, strategic, and results-drivenContent and Media Strategistto elevate Iowa’s brand and showcase all our state has to offer. In this senior-level role, you’ll lead content and media strategy for IEDA’s tourism, talent attraction efforts, and business attraction efforts—crafting compelling stories that inspire people to visit, live, work and do business in Iowa.

About Us

The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.

About this Opportunity

The Tourism team plays a vital role in attracting visitors, showcasing Iowa’s unique destinations, and encouraging new residents to discover their future here. As our Content and Media Strategist, you will:

+ Develop and implement content strategies that promote Iowa as a top destination for travel, living, and business.

+ Oversee editorial planning and content creation across all channels—social media, websites, email newsletters, and print publications.

+ Lead ideation sessions and collaborate with internal teams and external partners to produce engaging multimedia stories.

+ Build and manage proactive media relations to promote Iowa’s assets.

+ Serve as IEDA’s spokesperson for tourism, responding to media and stakeholder inquiries.

+ Analyze content performance, optimize distribution, and maintain editorial calendars.

+ Travel throughout Iowa and nationally to support marketing efforts and build relationships with stakeholders.

What We Offer

+ Impactful Work:Play a key role in shaping Iowa’s image and attracting new visitors, talent, and investment.

+ Professional Growth:Opportunities for attending conferences and workshops to promote programs and learn about their impact.

+ Collaborative Environment:Work with a passionate team of professionals dedicated to making a difference and helping Iowa grow.

Ideal candidates will have:

+ Proven experience in content strategy, media relations, or marketing—preferably in tourism, economic development, or a related field.

+ Exceptional writing, editing, and storytelling skills across multiple platforms.

+ Strong project management and collaboration abilities.

+ Dedication to uphold ourCore Values:

Accountability in Action- We take pride in our work and results.

Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.

Mission Driven - We place Iowans at the heart of everything we do.

New to the area or looking to relocate to Iowa?VisitThisIsIowa.comto see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access toentertainment (https://www.traveliowa.com/getinspireddetails/9-super-cool-music-venues/12/) , opportunities for career growth and unrivaled access tooutdoor adventures (https://www.traveliowa.com/getinspired/the-great-outdoors/13/) .

As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:

+ Paid Time Off:Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.

+ Great Benefits:Excellent Health, Dental, and Vision Insurance options.

+ Retirement Plan:IPERS Retirement package and an option for a deferred compensation plan.

+ Flexibility:Flexible Spending Accounts (medical and dependent care).

+ Life Insurance:Free Life Insurance.

+ Support:Employee Assistance Programs and Employee Discount Programs.

The Content and Media Strategist position is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 3 and is exempt per FLSA regulations.

The Iowa Economic Development Authority is an EEO/AA Employer

E-Verify and Right to Work

The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visitwww.e-verify.gov.

This is a non-merit position. Candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.

Minimum Qualification Requirements

Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:

1) Graduation from an accredited four-year college or university with a degree in research, planning, economics, public relations, business, corporate finance, journalism or marketing, and experience equal to four years of full-time work in interpreting laws, rules and regulations, and/or securing compliance with them; or compiling and evaluating statistical, historical, economic, business, financial, or technical related program data.

2) A total of eight years of education and/or full-time experience (as described in number one), where thirty semester hours of accredited college or university coursework in any field equals one year of full-time experience.

For additional information, please click on thislink to view the job description. (https://das.iowa.gov/sites/default/files/hr/documents/class\_and\_pay/JobClassDescriptions/EconomicDevelopmentSpecialist3-94923.pdf)

Additional Qualification Requirements

Travel, including overnight travel, may be required for positions in this class. Employees must arrange transportation to and from assigned work areas.

Why Choose the State of Iowa?

At the heart of our commitment to excellence is a dedication to our most valuable asset – our employees. Discover the outstanding benefits that set us apart as an employer of choice.

Our Robust Benefits Package Includes:

Competitive Compensation:

Enjoy a competitive salary that reflects directly on your skills and expertise.

Keep in mind, your wage is just one part of your total compensation. Unlock the complete value of your employment with the State of Iowa by using our user-friendlyTotal Compensation Calculator (https://das.iowa.gov/media/3773/download?inline) .Gain insights into your comprehensive annual compensation, including salary and State-provided benefits.

Health and Wellness:

Prioritize your well-being with our comprehensive health plans, including medical, dental, and vision coverage. Enjoy the peace of mind knowing that the State of Iowa covers 90% of the premiums, providing you and your loved ones with excellent coverage at a remarkably low cost.

Retirement Planning:

We are proud to offer the Iowa Public Employees Retirement System (IPERS). A defined benefit plan, IPERS benefits are guaranteed for life, meaning once you retire, you will receive the same monthly benefit for the remainder of your life (once vested). We invest in your long-term financial well-being, so you can retire with peace of mind.Click here to learn more about IPERS (https://ipers.org/members) .

Paid Time Off:

Life is unpredictable, and at the State of Iowa, we understand the importance of work-life balance. Our leave policies, including paid holidays, vacation, and sick leave with unlimited accrual, ensure you have the flexibility you need for personal and family matters.

Professional Development:

Elevate your career with continuous learning opportunities. We support your growth through training programs, workshops, and tuition reimbursement.

Employee Assistance Program (EAP):

We care about your well-being beyond the workplace. Access confidential counseling, resources, and support through our Employee Assistance Program.

Diversity and Inclusion:

Be part of a diverse and inclusive workplace that embraces all backgrounds and perspectives. We believe diversity is a strength that drives innovation.

Join Us - Elevate Your Career:

Ready to elevate your career with the State of Iowa?Click here (https://iowa.attract.neogov.com/recruitment/p/benefits) to explore more about our unparalleled benefits and discover what makes us unique. Your success is our priority!

Employer

State of Iowa

Agency

269 Iowa Economic Development Authority

Address

1963 Bell Ave

Suite 200

Des Moines, Iowa, 50315

Website

iowaeda.com

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