• Craft/Import Brand Manager

    Pepin Distributing Company (Tampa, FL)


    Craft/Import Brand Manager

     

    Tampa, FL (http://maps.google.com/maps?q=4121+N+50th+St+Tampa+FL+USA+33610) •Sales & Marketing

     

    Job Type

     

    Full-time

    Description

    The **Craft/Import Brand Manager** will be responsible for managing relationships with Pepin Distributing Company’s craft/import beverage suppliers and overseeing the performance of multiple brands. This individual will play a key role in driving growth for established brands while strategically introducing and expanding new products in the market.

    Primary Responsibilities

    + Assist Total Beverage Manager with new brand training/sampling/introduction with Sales Teams monthly.

    + Serve as the primary contact for craft/import beverage suppliers, building and maintaining strong, collaborative relationships.

    + Work closely with suppliers to align brand goals, market strategies, and annual growth objectives.

    + Conduct joint sales calls with all sales teams, suppliers, and PDC KAM’s.

    + Monitor industry trends and consumer insights to drive brand positioning and adapt strategies to maximize market impact.

    + Collaborate with the sales team to set targets and develop tactics for maximizing distribution and sales across non-alcoholic brands.

    + Provide the sales team with training and insights on brand priorities, product knowledge, and promotional strategies to support effective execution.

    + Utilize VIP/iDig and Salient data and market analysis to shape go-to-market strategies for new brands, identifying key distribution channels and growth opportunities.

    + Regularly communicate brand performance, market insights, and promotional results to suppliers, leveraging data from VIP/iDig to provide actionable insights.

    + Take the initiative to build a positive relationship with all retail customers and exceed their sales and service expectations.

    + Responsible for attending special activities (i.e. grand openings, samplings, promotions, etc.)

    Requirements

    REQUIREMENTS

    + 3-5 years of experience in beverage brand management, preferably overseeing a portfolio of multiple suppliers.

    + Proficiency in Microsoft Office, with heavy focus on Excel and Power Point.

    + Experience with VIP/iDig and Salient systems for performance tracking, reporting, and strategic planning.

    + Strong communication and relationship management skills, with a demonstrated ability to work effectively with both internal teams and external suppliers.

    + Ability to develop and execute brand strategies, with an emphasis on supporting new-to-market brands and product growth.

    + Familiar with Supplier Forecasting Portals, Chain Retailer Reporting, and Shelf Set Analysis.

    + Strong work ethic with passion to be an industry leader at retail market.