"Alerted.org

Manager, Digital Analytics & Optimization

Company: NorthEast Provider Solutions Inc.

City/State: Valhalla, NY

Category: Clerical/Administrative Support

Department: Marketing

Union: No

Position: Full Time

Hours: Weekdays 9-5

Shift: Day

Req #: 45798

Posted Date: Jan 08, 2026

Hiring Range: $120,220-$152,172

External Applicant link (https://pm.healthcaresource.com/cs/wmc1/#/preApply/31472) Internal Applicant link

Job Details:

Job Summary:

The Manager, Digital Analytics & Optimization is responsible for measuring, analyzing, and supporting performance improvement of all marketing channels at WMCHealth. Reporting to the Director of Digital Marketing, this role delivers actionable insights, leads A/B and multivariate testing, and ensures the accuracy and relevance of marketing data. The Manager collaborates across the Marketing Team to provide dashboards, analytics reporting, and recommendations that drive data- informed decision-making and optimize patient engagement and Marketing ROI. The Manager also supports Marketing’s role in company-wide digital transformation efforts.

Responsibilities:

+ Partner with Manager, Digital Marketing, Salesforce implementation vendor, IT, and Data Management to support Marketing-owned platforms and their relationship to the company’s full technological network. Support company-wide advancements in digital transformation.

+ Develop and implement comprehensive measurement strategies for marketing campaigns and channels. Ensure proper analytics and events tagging on website.

+ Leverage data in Google Analytics, Salesforce, business listings management system, and other platforms to establish and maintain regular reporting, providing actionable insights to Marketing leadership and stakeholders.

+ Lead A/B and multivariate testing initiatives to improve website, email, and other digital performance.

+ Serve as Marketing’s Salesforce administrator in the optimization of Health Cloud and Marketing Cloud functionalities. Work with IT and Data Management to ensure system compliance and data integrity.

+ Serve as Salesforce Marketing Cloud Intelligence administrator. Maintain dashboards and tools to ensure timely, accurate, and useful analytics for campaigns and programs.

+ Partner with service line leaders, operations teams, and medical staff to gather requirements and implement changes aligned with organizational priorities.

+ Partner with marketing, digital, and business teams to ensure data-driven decision-making.

+ Work with the Data Management team and Electronic Health Record team to integrate marketing data with enterprise systems, enhancing insight generation.

+ Stay current on analytics technologies, methodologies, and healthcare marketing trends to inform strategy.

+ Analytical, detail-oriented, and collaborative with a passion for translating data into actionable marketing insights.

Qualifications/Requirements:

Experience:

+ Minimum of 5 years of digital analytics and optimization experience, required

+ Experience with Google Analytics and Salesforce Marketing Cloud Intelligence, preferred.

+ Experience working in a healthcare setting, preferred

Education:

+ Bachelor’s degree in Marketing, Statistics, Business Analytics, Computer Science, or related field,required.

Licenses / Certifications:

N/A

Other:

N/A Special Requirements:

+ Familiarity with testing methodologies, data visualization tools, and cross-platform data integration.

+ Strong problem solving and critical thinking skills is essential.

About Us:

NorthEast Provider Solutions Inc.

Benefits:

We offer a comprehensive compensation and benefits package that includes:

+ Health Insurance

+ Dental

+ Vision

+ Retirement Savings Plan

+ Flexible Savings Account

+ Paid Time Off

+ Holidays

+ Tuition Reimbursement

External Applicant link (https://pm.healthcaresource.com/cs/wmc1/#/preApply/31472) Internal Applicant link

Talent Community

Search Jobs

Hiring Events (https://wmchealthjobs.org/job-events-list/)