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Reporting to the EVP, Chief Brand and Experience Officer, the Vice President, Communications is responsible for enterprise-wide communications and public relations strategies for Henry Ford Health – focused on informing, engaging and activating internal and external stakeholders; building brand loyalty, trust and confidence in the health system’s mission of serving the community; positioning Henry Ford Health as a leader, innovator and top choice for services across the entire healthcare spectrum; and highlighting the organization’s commitment to solving industry challenges and building the healthcare model for the future. A critical advisor across all levels of the organization, the vice president provides executive leadership for enterprise crisis communications; emergency and issues management; executive and corporate communications; internal communications, team member engagement, and labor relations support; hospital campus and clinical communications; and community relations. The vice president’s scope includes Henry Ford Health and all related entities – its 550+ site care delivery system comprised of thirteen acute care hospitals, multiple specialty care destinations, and extensive ambulatory network; the health system’s value-based enterprise, which includes insurance company Health Alliance Plan (HAP), population health company Populance; Mosaic Clinically Integrated Network, and Community Care Services; and major for-profit, non-profit and academic partnerships including Michigan State University and the Detroit Pistons, among others.

PRINCIPLE RESPONSIBILITIES:

Enterprise Strategy, Visioning & Corporate Positioning:

+ Develop and execute communications strategies for the health system’s enterprise-wide goals and initiatives – focused on driving growth and building engagement

+ Serve as the system’s “chief messaging officer” – building key messaging frameworks, storytelling strategies, and approaches for the health system’s most important priorities

+ Partner with brand engagement, marketing, digital and consumer experience teams to drive growth through high-impact, integrated plans

+ Drive creativity, innovation and data-driven approaches to enterprise-wide communications

+ Create opportunities to demonstrate the value of communications – serving as critical, sought-after leader and counselor throughout the company, at all levels

Crisis Communications, Issues & Emergency Management:

+ Serve as lead communications advisor across all issues, challenges and emergencies

+ Lead crisis communications strategy and execution – assessing impacts and developing plans and responses that protect the brand and reputation, and maintain trust and confidence

+ Serve as architect and executive sponsor for the health system’s Public Information Officer (PIO) structure, response plan and team

+ Serve on executive level Incident Command and Emergency Management steering committees

Executive Visibility:

+ Serve as the primary communications strategist for Henry Ford Health’s executive team

+ Develop thought leadership and lead visibility strategies for the health system’s president and CEO, and other key executives – for internal and external audiences

+ Build, maintain and leverage relationships with key business and industry partners to create opportunities for spotlighting Henry Ford Health executives

Internal Communications & Team Member Engagement:

+ Serve as trusted advisor to the executive team for key leadership meetings, advising on agenda, producing CEO content and leader engagement strategies

+ Establish and guide internal communications strategy to build well-informed, highly engaged team members and support organizational culture

+ Provide executive leadership and oversight of system, hospital campus, and other organizational communication teams

+ Partner with HR, operational and other executive leaders to support impact plans, change management, and employee engagement initiatives

Earned Media Strategy:

+ Establish and guide media relations strategy to positively position the organization’s goals, commitments and achievements through high-impact announcements and storytelling

+ Provide executive leadership and oversight of public and media relations team

+ Build and maintain strong relationships with mainstream and industry newsroom leaders and other targeted media partners

Community Relations & Advocacy:

+ Lead development of strategic PR and content campaigns to help shape advocacy conversations for the organization’s mission to solve industry challenges and transform healthcare

+ Build and maintain relationships with key external stakeholders including community leaders, business partners, industry colleagues

+ Partner with key leaders across marketing, government affairs and other teams to engage communities through strategic partnerships, events, sponsorships and other outreach activities

Department/Team Leadership & Mentorship:

+ Build, focus, align and energize a team of communications professionals to accomplish common goals and objectives

+ Coach and mentor leaders and team members at all department levels – focusing on driving strategy and high performance, creating high-impact communications, and building strong team culture

+ Manage department budget, major vendor contracts and agency relationships

EDUCATION/EXPERIENCE REQUIRED:

+ Minimum of Bachelor's degree (B. A.) from four-year college or university in Public Relations, Communications or a related field.

+ Ten or more years of experience in public relations, communications or a related field, with increasing management responsibility.

+ Must have excellent management skills and be guided by a compelling “client/customer” orientation.

+ Manages numerous accounts and complex issues with an orientation toward both creativity and details.

+ Works extremely well with key customers.

Additional Information

+ Organization: Corporate Services

+ Department: Public Relations - Admin

+ Shift: Day Job

+ Union Code: Not Applicable

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers .

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.