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About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’ largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Customer Experience Insights Analyst delivers analytical support and actionable insights across the organization, focusing on survey, financial, operational, workforce, and other business data. This role is responsible for developing and maintaining dashboards (Power BI, Qualtrics, etc.), ensuring data accuracy, and supporting business decision-making. The role also analyzes structured and unstructured data from surveys, financial reports, operational metrics, workforce statistics, and other sources to provide actional, accurate insights.

This position will support our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX

• Las Vegas, NV

• Atlanta, GA

Essential Duties & Responsibilities

Data Analysis & Interpretation

• Trusted data interpreter, data modeler and creator of data visualizations.

• Transform data and visualizations into meaningful insights which can be used to assist in decision making.

• Identify trends, patterns, and opportunities for improvement across business functions.

• Conduct deep dives into data to uncover root causes of business challenges and recommend solutions.

• Share results and insights professionally, independently and in a timely manner.

Data Visualization & Reporting

• Works with business leaders and stakeholders to understand data and analysis needs and develop technical requirements.

• Collaborates with business units to understand key metrics, pain points, and goals translating them into scalable BI solutions.

• Design, build, and maintain interactive dashboards and automated reports using Power BI and other tools.

• Transform complex data sets into clear, actionable visualizations for stakeholders.

• Ensure reporting solutions are reliable, accurate, and tailored to business needs.

Data Management

• Develop and manage data pipelines to support reporting and analytics, ensuring data is collected, cleansed, and integrated from multiple sources.

• Collaborate with IT and data engineering teams to maintain data flow, connectivity, and backend support for analytics infrastructure.

• Review survey questions annually and revise as needed.

• Review dimensional data including line of business definitions, regional assignments, HR hierarchy, etc., for relevancy and support data mapping to enable contiguous reporting on trends.

• Design, build and maintain data pipelines to support existing and/or new dashboards and reporting using Microsoft tools, Power Automate, Power BI, and SharePoint in accordance with Freeman IT business processes for access.

Business Collaboration

• Work closely with business leaders and stakeholders to understand data requirements and deliver insights that support strategic objectives.

• Present findings and recommendations in a clear, concise manner to both technical and non-technical audiences.

• Support data governance, best practices, and internal adoption of analytics tools across departments.

Methodology & Process Improvement

• Review and improve data collection methods, survey designs, and reporting processes to align with evolving business needs.

• Recommend enhancements to analytics workflows, automation opportunities, and data quality standards.

Project & Task Management

• Maintain accurate project lists and provide transparent reporting to leadership on progress, productivity, and blockers.

• Independently prioritize tasks and manage multiple projects simultaneously to meet deadlines.

Additional Responsibilities

• Stay informed of relevant research, analysis, and best practices in analytics and data visualization.

• Represent the Customer Data & Insights team in cross-functional forums and collaborate with other analytics teams.

• Perform other duties as assigned to support the organization’s analytics goals.

Education & Experience

• Bachelor’s degree in a relevant field (Business, Marketing, Statistics, Data Science, Computer Science). Master’s degree preferred.

• Experience in customer experience or marketing analytics is strongly preferred.

• Certifications in Power BI, Salesforce, or data analytics a plus.

• 3–5 years of experience in analytics, research, or insights roles.

• Hands-on experience with large datasets, data visualization tools (Power BI, Tableau), and statistical or experimental design.

• Familiarity with CRM systems (Salesforce), survey platforms (Qualtrics, InMoment), and data architecture / modeling.

• Coding skills (SQL, Python, R) are usually listed as preferred rather than mandatory.

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

+ Medical, Dental, Vision Insurance

+ Tuition Reimbursement

+ Paid Parental Leave

+ Life, Accident and Disability

+ Retirement with Company Match

+ Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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