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Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

We're looking for a Product Manager who can own the go-to-market strategy for our AI solutions—translating technical capabilities into market-ready offerings and driving awareness across key channels. You'll work at the intersection of our delivery teams, sales organization, and the market, ensuring our AI practice is well-positioned, clearly differentiated, and visible to the right audiences. This role combines traditional product management with product evangelism, requiring someone who can both define positioning and execute the programs that bring it to life.

What You'll Do

Product Strategy & Positioning

• Define and refine positioning for our AI solutions, working closely with delivery and

sales teams to translate technical capabilities into compelling value propositions

• Develop go-to-market strategies for new and existing offerings, including

competitive analysis and market segmentation

• Create enablement materials—demos, presentations, talk tracks, and reference

architectures—that help sales teams communicate value effectively• Document client outcomes and build a portfolio of success stories that

demonstrate real-world impact

• Champion our data-driven methodology and A/B testing approach as key

differentiatorsMarket Engagement & Product Evangelism

• Own our market presence strategy across LinkedIn, YouTube, and relevant industry

channels

• Develop and execute thought leadership programs that establish our team as

recognized voices in AI and data

• Produce and oversee content that showcases our capabilities—including video

demonstrations, technical deep-dives, and episodic formats (podcasts, video

series)

• Build visibility for senior practitioners through speaking opportunities, published

content, and industry engagement

• Translate complex technical work into accessible narratives for different audiences

Required technical and professional expertise

What We're Looking For

* 3-5 years experience in product management, technical product marketing, or solutions marketing in B2B technology—ideally in consulting, data, or AI

* Strong go-to-market instincts with a track record of launching or positioning technical products/services

* Ability to develop and execute content strategies that build market awareness

* Video production and editing capabilities (comfortable with tools like Premiere, DaVinci, CapCut, or similar)

* Deep understanding of technical concepts and ability to translate them into business value

* Self-directed and entrepreneurial—you identify opportunities and execute without heavy oversight

* Collaborative mindset with experience working across technical and commercial teams

* Comfort managing technical stakeholders and synthesizing complex information

Preferred technical and professional experience

Nice to Have

* Experience building thought leadership programs for technical practitioners or executives

* Background in data, analytics, or AI technologies

* Track record producing podcasts, video series, or other episodic content

* Experience with AI-assisted workflows and emerging tools

* Understanding of both backend infrastructure and frontend applications

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.