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Senior MarTech Analyst
- EchoStar (Englewood, CO)
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Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview, which may include a live whiteboarding or technical assessment session.
Join our MarTech team to lead operations and implementation support for our marketing technology stack at Sling and DISH Marketing. You'll own the day-to-day coordination of our MarTech platforms, working across business and technical teams to gather requirements, manage vendor relationships, and ensure seamless platform operations.
Your first priority will be supporting our in-progress implementations of Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA): capturing and documenting business requirements from channel leads, defining data integration needs, and handing off clear specifications to our IT partners. For CJA specifically, you'll also build and validate dashboards to ensure reporting meets business needs.
Beyond implementation work, you'll also help manage the operational side of our MarTech function—tracking budgets, coordinating vendor relationships, managing contracts and renewals, and ensuring our ad platforms are properly set up with conversion feedback loops to help support campaign attribution and optimization.
You'll serve as a central point of contact between marketing teams who need capabilities and the technical teams who deliver them. We'll teach you the specifics of our stack and how everything connects. You bring strong experience with relevant tech platforms, requirements-gathering skills, hands-on analytics platform experience, budget management capabilities, and the ability to translate business needs into technical specifications.
Key Responsibilities:
+ Lead requirements gathering for Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) implementations: partner with channel leads to capture business needs, document specifications, and hand off clear requirements to IT partners for technical execution
+ Build, test, and validate CJA dashboards and reports to ensure they answer business questions accurately. Define requirements for ingesting additional data sources (paid media platforms, CRM data, etc.) into CJA for analysis
+ Manage website tracking and pixel/event forwarding implementations: document requirements for new pixels (TikTok, Meta, etc.), coordinate with IT for Adobe Launch and/or Adobe CDP implementation, and validate tracking is working correctly in test and production environments
+ Oversee MarTech budget operations: process purchase orders, track invoices and billing, manage contract renewals and agreements, and maintain accurate financial records for all platforms
+ Serve as day-to-day vendor liaison: coordinate with platform vendors on support issues, renewals, and operational needs while partnering with leadership on strategic relationship management
+ Plan and document data flows between marketing systems: identify integration needs, define technical requirements, and work with IT and data teams to ensure seamless data movement across platforms
+ Create and maintain documentation (platform guides, process workflows, requirements templates) so teams understand how to request capabilities and IT knows how to deliver them
+ Partner with channel leads (SEO, paid media, eCommerce, strategy, device, go-to-market) to understand their evolving needs and translate them into actionable MarTech requirements
Skills, Experience and Requirements
Education & Experience:
+ Bachelor’s degree in business, marketing, analytics, or related field
+ 5-7 years in digital analytics, marketing ops, paid media, ecommerce, or a similar analyst role
Skills and Qualifications:
+ Strong requirements gathering and documentation skills: ability to translate business needs into clear technical specifications that IT and vendor partners can execute against
+ Hands-on experience with a web analytics platform (Adobe Analytics, CJA, Google Analytics/GA4, or similar) - comfortable building dashboards, defining metrics, creating segments, and validating data accuracy
+ Working knowledge of marketing technology ecosystems: understanding how platforms connect (analytics, tag management, CDPs, marketing automation, ad platforms) and what's technically feasible
+ Understanding of advertising platform pixels/tags and data layers to document tracking requirements clearly. Ability to validate tracking implementations in test and production environments
+ Experience working across technical and business teams: translating between marketing stakeholders who need capabilities and IT/development teams who build them
+ Strong project coordination skills with ability to manage multiple workstreams, keep stakeholders aligned, and drive projects to completion
Nice to Haves:
+ Experience with Customer Data Platforms (CDPs) such as Adobe Experience Platform, Segment, Tealium, or similar
+ Hands-on experience with Adobe Customer Journey Analytics (CJA) or Adobe Journey Optimizer (AJO)
+ Experience managing MarTech budgets, vendor relationships, or platform operations (tracking expenses, processing invoices, managing contracts)
+ Basic SQL for data validation and troubleshooting
+ Familiarity with marketing automation platforms (Salesforce Marketing Cloud, Marketo, HubSpot, Braze, etc.)
+ Experience with A/B testing and personalization tools (Adobe Target, Optimizely, Dynamic Yield)
+ Exposure to data integration patterns and APIs
Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement (https://www.echostar.com/content/dam/echostar/files/EEO%20Policy%20Statement.pdf) , Pay Transparency (https://www.echostar.com/content/dam/echostar/files/Pay%20Transparency%20Nondescrimination%20Provision.pdf) , EEOC Know Your Rights (English (https://www.echostar.com/content/dam/echostar/files/EEOC%20Know%20Your%20Rights.pdf) /Spanish (https://www.echostar.com/content/dam/echostar/files/EEOC%20Know%20Your%20Rights%20%28Spanish%29.pdf) )
We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. U.S. Citizenship is required for certain positions. EEO is the law.
At EchoStar, you have the right to request reasonable accommodations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]. This contact information is for accommodation requests only; you may not use this contact information to inquire about the status of an application.
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