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Position Summary

The Associate Director of Web Content Strategy & User Experience is a key leader within Rowan University’s centralized web team. Reporting to the Director of Web Strategy & Development, this role provides direction, consultation, project leadership, and operational oversight for web experience, content strategy, UX/UI design, and site optimization across the institution.

The Associate Director supervises a team of Digital Strategists, a UI/UX Designer, and a product manager who serve as primary partners to academic and administrative units. This role ensures that every digital touchpoint reflects Rowan’s brand, advances enrollment and engagement goals, supports accessibility and usability standards, and delivers a cohesive, student-centered experience.

This is a highly collaborative role requiring expertise in content strategy, UX, information architecture, SEO, CRO, accessibility, training, analytics, and stakeholder management.

Core Responsibilities

Management & Planning

+ Serve as a subject matter expert especially to academic units in web strategy, UX, information architecture, content governance, accessibility, SEO, and site optimization.

+ Partner with the Director of Web Strategy & Development to inform long-term digital strategy, roadmap planning, and governance models.

+ Provide consultation and alignment between the web team, Marketing, Enrollment, and other key university partners.

Team Management & Operations

+ Supervise, coach, and develop a team of Digital Strategists, UI/UX Designer, and s product manager.

+ Build and maintain efficient team processes, workflows, documentation, and onboarding programs.

+ Prioritize tasks, balance workloads, remove roadblocks, and ensure timely completion of high-impact projects.

+ Establish a strong culture of quality, collaboration, innovation, and continuous improvement.

Web Content Strategy & Governance

+ Oversee content strategy, content audits, and governance frameworks to ensure consistency, clarity, and accuracy across the university’s web ecosystem.

+ Implement processes for ongoing content review, remediation, and publishing support.

+ Provide guidance on writing for the web, information design, tone, voice, and brand alignment.

+ Support and train campus content publishers to improve quality and maintain consistent standards.

UX, Information Architecture & Design

+ Lead the digital creative process for web design projects, from requirements to final production.

+ Oversee information architecture planning, navigation structure improvements, and UX research.

+ Ensure adherence to accessibility standards (WCAG), brand guidelines, and user-centered design principles.

+ Collaborate with designers and stakeholders to develop web assets, including photo, video, and illustration needs.

Optimization, Analytics & Reporting

+ Lead SEO and CRO programs, including keyword strategy, content optimization, technical SEO alignment, and on-page improvements.

+ Manage A/B testing, user flow analysis, and other optimization approaches to improve conversions and engagement.

+ Partner with the Web and Marketing Analytics teams to develop dashboards, define KPIs, and measure performance.

+ Run and distribute SiteImprove, accessibility, and maintenance reports, and lead follow-through on remediation.

Stakeholder Engagement, Training & Campus Support

+ Provide strategic consultation to academic and administrative units on site planning, IA, content development, and optimization opportunities.

+ Coordinate stakeholder meetings, discovery sessions, and content-gathering processes.

+ Develop and deliver skills training for faculty, staff, and content publishers.

+ Act as a primary point of escalation for content and UX-related issues.

Project Management & Vendor Oversight

+ Oversee the intake, prioritization, and management of web enhancement requests.

+ Maintain clear documentation of development tasks, design updates, and content needs.

+ Manage vendor relationships to ensure timely, high-quality delivery aligned with project specifications.

+ Ensure all projects meet timelines, scope, brand standards, and performance goals.

Other Responsibilities

+ Perform content review, publishing support, and remediation as needed.

+ Ensure consistency in web design, content, accessibility, and UX across all pages and platforms.

+ Support cross-functional initiatives tied to enrollment, brand, digital strategy, and institutional priorities.

+ Perform other related duties as assigned.

Required Qualifications

+ Bachelor’s degree in Communications, Digital Media, Interactive Design, Marketing, or a related field.

+ 5–7 years of professional experience in web strategy, UX, content strategy, digital communications, or similar roles.

+ 3+ years of supervisory experience leading web strategists, content professionals, or designers.

+ Demonstrated expertise in UX/UI practices, web content strategy, information architecture, and usability.

+ Strong understanding of SEO, CRO, web analytics, and A/B testing.

+ Experience with enterprise CMS platforms (Cascade CMS strongly preferred).

+ Ability to translate complex digital concepts into actionable guidance for non-technical stakeholders.

+ Excellent communication, leadership, and project management skills.

Preferred Qualifications

+ Experience in higher education digital strategy or large-scale institutional web environments.

+ Knowledge of accessibility standards (WCAG), user-centered design frameworks, and brand governance.

+ Familiarity with analytics platforms, heat-mapping tools, and UX research methodologies.

+ Experience managing large-scale redesigns and content consolidation projects.

+ Strong portfolio of UX, content strategy, IA, or digital leadership work.

Salary & Benefits

+ In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $90,00.00 to $110,000.00. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations.

+ For eligible employees, benefits include: comprehensive NJ State health, dental and retirement benefits, extensive accrued time off/paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).

+ For more detailed information, please visit: https://sites.rowan.edu/hr/benefits/

Notes

+ Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.

+ Only completed online applications submitted on or before the posted deadline will be considered.