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POSITION SUMMARY:

Senior Manager, Copywriting supports the Marketing Division by overseeing and managing the Copywriting workflow of the Creative Services Office. This role is responsible for managing the development of concepts and content for a variety of communications initiatives, including marketing and recruiting collateral, websites, special events, projects, and programs that position BAYADA Home Health Care as the employer and provider of choice.

Senior Manager, Copywriting is an innovative thinker and results-driven manager who oversees all work created by the copywriting team, clearly articulates the creative vision for projects, and is responsible for leading, inspiring, coaching, and motivating the copywriters to produce the highest-quality work—on time, cost-efficient, and error-free—while adhering to brand standards.

MINIMUM QUALIFICATIONS:

+ Exemplifies characteristics of _The BAYADA Way_ : compassion, excellence, and reliability.

+ Four (4) year college degree, preferably in English, Communications, or Journalism.

+ Minimum of seven (7) years of experience in a corporate marketing or communications department, or agency setting

+ Experience in health care communications is preferred but not required

+ Digital media experience is a must with excellent web copywriting skills, including engaging teasers and headlines that drive traffic to pages

+ Ability to conceive and execute digital content into different formats (e.g., text, video, interactive) to enhance the user experience

+ Experience with AI agents to write and edit copy as well as to conceptualize creative messaging for marketing and recruiting campaigns and other initiatives.

+ Strong writing and editing skills, creativity, attention to detail, and marketing knowledge

+ Ability to turn complex information into digestible content targeted to the audience

+ Knowledge of digital platforms and the ability to write compelling, engaging copy.

+ Demonstrated ability to meet deadlines and manage multiple tasks simultaneously is essential.

+ Proactively takes initiative in a fast-paced and highly challenging environment.

+ Experience with intranets and/or websites with demonstrable knowledge of Microsoft SharePoint and HTML preferred

+ Ability to build strong working relationships with stakeholders

+ Adapts to constantly changing work requirements while assimilating new information, analyzing it, and effectively applying it

+ Quickly defines problems, collects input, conducts assessments, draws conclusions, and problem-solves

+ Solid interviewing skills and storytelling ability

+ Strong organization and time management skills

+ Excellent listening and problem-solving skills, including the ability to manage conflict.

+ Ability to read, write, and effectively communicate in English.

PRIMARY RESPONSIBILITIES:

+ Demonstrate and communicate the core values of BAYADA and _The BAYADA Way_ .

+ Lead the copy vision and messaging strategy across all marketing channels.

+ Serve as BAYADA’s expert on tone of voice, storytelling, and message consistency to support recruitment, client acquisition, and general awareness.

+ Lead creative brainstorming and concept development for campaigns.

+ Partner with Strategy, Digital, and Multimedia to develop cohesive, integrated campaigns.

+ Work collaboratively with an interdisciplinary marketing team to develop and execute marketing plans.

+ Execute projects to accomplish established goals and produce results. Partner with marketing strategists and other stakeholders to create brand-aligned campaigns and assets that spur action and drive results.

+ Use your creativity to provide written copy for digital platforms as well as traditional marketing assets such as brochures, flyers, emails, and more. copywriting direction to the team; reviews and approves copywriting works.

+ Manage and coach a team of freelance writers, assign work, and provide feedback.

+ Oversee copy workflow across the Creative Services team, ensuring efficient prioritization and timely delivery.

+ Works closely with copywriters to provide detailed project direction. The graphic design team will ensure the visuals and design align with the copy messaging and BAYADA brand standards.

+ Support the Culture and Communications Division with employee and company event communications. Write and edit articles, including developing content for marketing collateral, websites, and companywide communications.

+ Work collaboratively with account managers, copywriters, graphic designers, and other members of the interdisciplinary communications team to develop and execute communications plans.

+ Ensure appropriate brand standards (editorial and graphic) are used in communication deliverables.

+ Maintain the BAYADA Editorial Standards guide.

+ Manage job requests using the department’s project tracking system.

+ Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.

+ Perform related duties, or as required or requested by supervisor.

BAYADA believes that our employees are our greatest asset:

+ **Base Salary: $105,000-115,000 / year plus bonus** depending on qualifications

+ BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program

+ To learn more about BAYADA Benefits, click here (https://www.bayada.com/benefits/)

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA is celebrating 50 years of compassion, excellence, and reliability. Learn more about our 50th anniversary celebration and how you can join in here (https://www.bayada.com/50) .

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. Hence, we strongly encourage applications from people with these identities or who are members of other marginalized communities.