• CRM Marketing Manager - Hybrid |

    Kelly Services (New York, NY)


    We’re actively seeking a **Marketing Manager (CRM Targeting Specialist)** for a hybrid role in **New York, NY 10018** . This opportunity is ideal for professionals who excel at **driving email, direct mail, SMS/MMS, and digital targeting list production** , coordinating assets, and ensuring campaigns launch **on time, accurately, and consistently** .

     

    You’ll own end-to-end production activities, build audiences in **Unica 12** , support A/B testing and send-time optimization, partner cross-functionally, and QA deliverables across channels. If you’re detail-driven, thrive in fast-paced environments, and enjoy managing multiple campaigns from intake to deployment, we’d love to connect.

    Marketing Manager (CRM Targeting Specialist)

    **Location:** New York, NY 10018 (Hybrid – up to 2 days/week onsite)

     

    Essential Job Functions

     

    + Support and drive **email, direct mail, SMS/MMS, and digital targeting list production** from intake to deployment.

    + Build and deliver **accurate campaign target lists using IBM Unica 12** and route to platforms such as Oracle Responsys and external vendors.

    + Manage **asset receipt, validation, workflow routing, and internal sign-offs** to meet deadlines.

    + Coordinate daily production across multiple brands; ensure **timeliness, accuracy, and consistency** of campaigns.

    + Set up email deployments including **A/B subject line testing and send-time optimization** .

    + Produce **audience counts and sizing** for business requests across all channels.

    + **QA email rendering and functionality** , circulate proofs for approval, and perform **data testing and troubleshooting** .

    + Partner with IT, Marketing, Compliance, and other stakeholders to ensure **data flows and processes** run smoothly.

     

    Must Haves (Non-Negotiable)

     

    + **Bachelor’s degree** in Marketing, Analytics, or related field

    + **3+ years of experience** in CRM, campaign operations, or digital marketing production

    + Hands-on experience with **targeting tools (Unica 12 preferred)** and production/workflow tools

    + Proven ability to **manage multiple campaigns, deadlines, and stakeholders** in a fast-paced environment

    + **Strong project management, attention to detail, and problem-solving** skills

    + Proficiency in **Microsoft Office**

     

    Highly Preferred

     

    + **Oracle Responsys** , **Adobe Analytics**

    + **SQL** and digital targeting experience

    + IBM **Unica 10/12**

     

    As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

     

    Get a complete career fit with Kelly ® .

     

    You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.

     

    About Kelly

     

    Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.

     

    Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

     

    Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.