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Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

The Analytics, Investments and Marketing Enablement (AIM) team—part of Global Commercial Services Marketing (GCSM)—is the analytics engine that fuels acquisition, engagement, and retention across our Commercial business. AIM develops the data products, insights, and decisioning solutions that enable smarter marketing, more relevant customer experiences, and scalable enterprise growth.

This Director role sits within AIM and will lead Digital Acquisition Analytics for Corporate products, shaping how American Express uses data, advanced analytics, and emerging AI to transform our digital experience.

How will you make an impact in this role?

As the Director of Corporate Digital Acquisition Analytics, you will lead the strategy and development of **best-in-class analytics and AI solutions** that personalize digital experiences for Commercial corporate prospects across Digital channels including American Express website, Paid & Organic Search, Display Media etc. You will guide a team building solutions that leverage AMEX’s rich first-party data, dynamic intelligence, and the evolving AI & Gen AI capabilities. This is a high-visibility leadership role that blends technical depth, innovation, and cross-functional influence, partnering closely with teams across Global Commercial Services, Enterprise Digital and external MarTech partners.

Key responsibilities include:

+ Lead the vision and roadmap for Corporate digital acquisition analytics, designing advanced targeting and personalization solutions that deliver relevant, high-impact experiences for Commercial prospects.

+ Develop modern data and ML-powered products, including identity resolution, propensity and targeting models, dynamic creative and incentive decisioning, and next-generation personalization capabilities.

+ Explore and integrate emerging AI and GenAI techniques - such as intelligent customer journey optimization, semantic modeling and automated insights to enhance targeting precision and analytical productivity.

+ Manage and mentor a high-performing team of managers and data scientists responsible for end-to-end targeting strategies and analytical solutions.

+ Drive expertise in audience segmentation, experimentation, custom targeting and Investment optimization leveraging both AMEX and partner data assets to scale personalized acquisition strategies.

+ Optimize funnel performance through data-driven experimentation, personalization of acquisition incentives, and continuous optimization of digital targeting strategies.

+ Cultivate strong cross-functional partnerships across American Express to ensure strategic alignment, prioritization, and seamless execution of targeting initiatives.

+ Champion innovation, bringing forward new ideas in digital analytics, advanced modeling techniques, Gen AI use-cases and scalable data automation that future-proof AMEX’s digital acquisition engine.

Minimum Qualifications

+ Master’s Degree in a quantitative field (e.g., Finance, Engineering, Mathematics, Computer Science, Physics, Economics).

+ Strong analytical and conceptual problem-solving ability with experience structuring and solving complex, ambiguous business challenges.

+ Demonstrated ability to synthesize insights and influence senior stakeholders through clear, compelling storytelling.

+ Proven leadership capability with a track record of developing talent, driving engagement, and fostering a collaborative, innovative team culture.

+ Ability to work effectively across cross-functional organizations and guide high-impact initiatives from concept to implementation.

Preferred Qualifications

+ Experience leading analytics or data science teams working on digital marketing, personalization, experimentation, or acquisition optimization.

+ Strong understanding of the digital marketing ecosystem, including clickstream analytics, identity frameworks, data management platforms, and real-time decisioning systems.

+ Familiarity with modern ML or GenAI techniques—such as advanced segmentation, uplift modeling, or LLM-assisted analytics—and interest in applying emerging AI capabilities to improve digital targeting outcomes.

+ Demonstrated success in managing complex analytical or technical projects, balancing strategy with execution while cultivating strong partnerships across business and technology teams.

Qualifications

Salary Range: $144,250.00 to $256,250.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

+ Competitive base salaries

+ Bonus incentives

+ 6% Company Match on retirement savings plan

+ Free financial coaching and financial well-being support

+ Comprehensive medical, dental, vision, life insurance, and disability benefits

+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

+ Free and confidential counseling support through our Healthy Minds program

+ Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsership for certain positions.

**Job:** Data Mgmt and Analytics

**Primary Location:** US-New York-New York

**Schedule** Full-time

**Req ID:** 26000243