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Description

Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results.

Key Responsibilities:

+ Design, build, and optimize automated marketing journeys across email and related channels.

+ Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention.

+ Collaborate closely with cross-functional partners—including product owners, email specialists, and audience builders—to ensure journey logic is aligned with key business objectives.

+ Manage segmentation, triggers, and personalization using dynamic content and behavioral data.

+ Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements.

+ Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR.

+ Troubleshoot technical challenges related to logic, rendering, and deliverability.

+ Stay informed on the latest marketing automation platforms, tools, and best practices

Requirements

Qualifications:

+ Bachelor’s degree in Marketing, Computer Science, or a related field.

+ Minimum of 3 years’ experience in marketing, marketing automation, journey building, or a related area.

+ Highly skilled in HTML email and automation.

+ In lieu of a degree, 6 years of relevant experience in marketing, marketing automation, or journey building will be considered.

Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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