• Sapphire Acquisitions Marketing Strategy Lead

    JPMorgan Chase (Wilmington, DE)


    Ready to shape the future of credit card marketing? Join us and unleash your creativity as you help drive the growth of the iconic Sapphire portfolio-where every campaign is an opportunity to make an impact!

     

    As the Sapphire Acquisitions Marketing Strategy Lead within the Sapphire team, you will Lead and play a pivotal role in shaping the future of credit card marketing. You'll spearhead the execution of creative campaigns, collaborate with external agencies, and partner with cross-functional teams to develop compelling business cases for growth. This role is responsible for crafting channel-level roadmaps, establishing a robust learning agenda, and continuously optimizing acquisition channels. Success in this position requires exceptional attention to detail, strong analytical and communication skills, and the ability to manage multiple projects in a fast-paced environment.

    Job responsibilities

    + Oversee the planning, launch, and management of marketing campaigns to acquire new Sapphire card members, ensuring alignment with strategic objectives and brand standards.

    + Collaborate with external marketing agencies to guide the development of creative assets, providing clear feedback and ensuring materials resonate with target audiences.

    + Partner with internal teams-including Analytics, Product, Finance, and Legal-to build business cases for growth initiatives and ensure seamless execution of marketing strategies.

    + Design and maintain channel-level roadmaps, identifying opportunities for optimization and expansion across acquisition channels.

    + Establish and drive a learning agenda to test, measure, and refine marketing tactics, leveraging insights to enhance channel performance.

    + Monitor campaign results, analyze key metrics, and synthesize findings into actionable recommendations for continuous improvement.

    + Manage multiple concurrent projects, prioritizing tasks and resources to meet deadlines and deliver impactful results.

    + Present campaign strategies, business cases, and performance updates to leadership and stakeholders, ensuring transparency and alignment.

    + Partner with Analytics and Finance teams to create business case summaries for new customer acquisition tactics.

    Required qualifications, capabilities, and skills

    + Bachelor's degree or equivalent experience

    + Minimum 5 years of industry experience with a passion for marketing, brand management, and relationship management

    + Strong relationship management skills and ability to influence within a highly matrixed organization

    + Proactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneously

    + Excellent team player with a can-do attitude, able to collaborate and influence cross-functional teams

    + Effective communicator, able to distill insights from large data sets and make strategic recommendations

    + Comfortable working in an agile environment with competing priorities

    + Exceptional attention to detail and organizational skills

    + Strong analytical mindset; experienced in interpreting data and translating insights into strategy

     

    Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

     

    We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

     

    We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

     

    Equal Opportunity Employer/Disability/Veterans

    Base Pay/Salary

    New York,NY $133,000.00 - $190,000.00 / year