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The Position

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create

healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while

boldly pursuing answers to the world’s most complex health challenges and transforming

society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and

customers by harnessing the power of digital innovation and human-centered design. As

healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital

engagement, end-to-end content management, and omnichannel technologies and operations

to create seamless, personalized, and meaningful experiences for our patients and customers.

This is your opportunity to lead transformative change, integrating advanced technology with

strategic vision to drive impact at scale. If you are passionate about redefining the healthcare

experiences and building something extraordinary, we want you on this journey. Let’s redefine

what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing,

Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and

customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and

compliant experience for patients and customers across our interactions. The team is

specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing,

operationalizing, and producing seamless, consistent & meaningful patient and

customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that

enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer

experiences that maximize patient impact while keeping compliance at the forefront.

The Opportunity

The Senior Production Manager, Web will lead the strategic execution and optimization

of web experiences across marketing and medical domains. This role ensures seamless

delivery of website and mobile app initiatives and aligns digital strategies with business

objectives. This individual will also stay abreast of industry best practices and emerging trends

to enhance channel/program effectiveness.

Key Responsibilities

• Drive timely Web delivery to ensure high-quality, and high-satisfaction patient and

customer channel experiences, in partnership with vendors and stakeholders / teams

• Operationalize, produce, and optimize campaign and above campaign/ execution plans

products/channels in alignment with channel standards (experience, design and

technical) campaign and above-champaign / campaign execution plans (CEP) initiations

and optimizations from stakeholders to create impactful patient, customer, and payer

experiences.

• Provide mentorship and guidance to production managers and managed service

teams, fostering development and ensuring delivery of high-quality channel experiences

• Ensure timely business delivery by effectively utilizing project management tools and

coordinating with cross-functional teams to meet project milestones.

• Maintain accountability for delivering high-quality, high-satisfaction patient and

customer experiences, driving continuous improvement initiatives.

• Lead activation of channel and campaign optimization decisions to drive improved

effectiveness, reach, and overall performance

• Identify opportunities and provide input into documentation around Web

processes and standards, best practices, and production calendars, in partnership with

business product owners / managers

• Provide strategic insights and product planning inputs to product teams to enhance

performance, efficiency, and capacity.

• Help identify and implement efficiency optimizations that elevate product processes and

overall performance.

• Partner with digital operations managers to consistently provide input into efficiency

opportunities to elevate product processes and performance.

• Drive coordination between vendors, product teams, cross-functional teams, and other

key stakeholders as needed in support of product/channel stewardship and deployment.

• Work with the Business Product Owner/Manager assisting in executing pilots to test and

refine new initiatives, ensuring alignment with organizational objectives and compliance

standards as needed in support of product/channel stewardship and deployment.

• Oversee and implement SEO strategy execution.

• Manage and refine website URL strategy, including redirects, migrations, and domain

structuring, ensuring seamless customer journeys and search engine compliance.

• Ensure executional adherence to OneTrust and other privacy regulations impacting web

and mobile platforms.

• Comply with all laws, regulations and policies that govern the conduct of Genentech

activities.

Who You Are

Minimum Candidate Qualifications & Experience

• Bachelor’s degree in marketing, business, communications, or a related field, or

equivalent experience.

• 5 years in campaign operations, marketing production, or omnichannel execution, with a

proven track record of delivering high-quality business outcomes on time.

• Significant experience managing end-to-end omnichannel or multichannel

program/campaign execution, including the integration of digital and offline channels.

• Advanced project management skills with a strong ability to lead operational delivery

and ensure optimal resource utilization.

• Exceptional communication and collaboration skills to effectively align cross-functional

teams and enterprise stakeholders.

• Demonstrated success in managing vendor relationships and ensuring compliance with

SLAs and regulatory standards.

• Proven ability to work independently and take calculated risks to fail fast, iterate, and

improve

• Strong leadership abilities, with experience in coaching and inspiring team members

(direct or indirect).

Additional Desired Candidate Qualifications & Experience

• Experience in healthcare, pharmaceutical, or other regulated industries, with a strong

understanding of compliance and regulatory frameworks in campaign management.

• Proven experience activating above-campaign initiatives into channel experiences and

managing product or campaign optimization pilots.

• Expertise in managing automated production and publishing processes, with proficiency

in workflow and publishing systems.

• Familiarity with omnichannel systems and tools such as workflow, campaign

automation, CRM, etc.

• Advanced proficiency with marketing automation tools and analytics platforms, with a

focus on data-driven decision-making.

• Strong analytical skills with the ability to interpret complex data and translate insights

into actionable strategies.

• Experience with SEO and web analytics platforms.

• Experience with web platform technologies

• Experience with web platform technologies including web content personalization

Location

• This position is based in South San Francisco, CA, however a remote work option will be considered for US candidates who live outside of the Bay Area.

_The expected salary range for this position based on the primary location of South San Francisco, CA is $138,810 and $256,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below._

Benefits (https://roche.ehr.com/default.ashx?CLASSNAME=splash)

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Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants (https://docs.google.com/forms/d/e/1FAIpQLSdZWlsbfQOvFVIQgHE\_iDzWUTlhZvj6FytIzjS7xq6IGh1H5g/viewform) .