• Paid Media Specialist

    Ohio Machinery Co (Broadview Heights, OH)


    Find YOUR fit at Ohio CAT (a division of Ohio Machinery Co)! Join a winning culture that strives to be the top-performing , dynamic industry leader and partner of choice for the products and solutions that help our customers build, improve, feed, power , and protect our world. Come grow your career – See what opportunities await today!

    JOB SUMMARY:

    We’re seeking a Paid Media Specialist who will plan, execute, and optimize Ohio Cat’s paid digital advertising campaigns across platforms including Google Ads, YouTube, Meta (Facebook/Instagram), and other digital channels. This role plays a key part in driving brand awareness, website traffic, and lead generation through strategic and data-driven media efforts. The ideal candidate is detail-oriented, analytical, and eager to learn the ins and outs of paid media within a fast-paced marketing team.

    JOB QUALIFICATIONS:

    + Bachelor’s degree in marketing, Business, or related field (or equivalent experience).

    + 2-4 years of experience in digital marketing (paid search/social) required.

    + Proficient in Google Ads, Meta Ads Manager, and digital analytics tools (Google Analytics, Tag Manager, Data Studio, etc.).

    + Strong analytical and problem-solving skills.

    + Excellent attention to detail and organizational skills.

    + Eagerness to learn, adapt, and grow in a fast-paced environment.

    + Google Ads and/or Meta Blueprint certifications.

    + Experience with YouTube advertising and programmatic advertising

    + Basic knowledge of Adobe Creative Cloud

    + Experience with HubSpot CRM

    COMPETENCIES:

    + Assist in planning, building, and optimizing paid campaigns across Google, YouTube, and Meta platforms.

    + Monitor campaign performance daily and make data-driven recommendations to improve ROI.

    + Conduct keyword research, audience targeting, and competitive analysis.

    + Collaborate with the Digital Marketing Manager on creative, copy, and landing page optimization.

    + Help manage budgets, track spend and ensure campaigns meet performance goals.

    + Assist with building and optimizing landing pages withing WordPress, ensuring strong user experience and alignment with campaign objectives.

    + Compile quarterly reports on campaign performance and insights for internal stakeholders.

    + Stay current on platform updates, new ad formats, and emerging digital advertising trends.

    + Coordinate with Marketing team to align campaigns with broader marketing initiatives.

    EMPLOYEE BENEFITS

    + 401(k): Match and employer discretionary contribution.

    + Health Insurance: Two options , including an HSA with a dollar-for-dollar match of up to $1,200 per year, are available .

    + Dental & Vision Insurance: Comprehensive coverage options.

    + Financial Access: Credit Union membership is available.

    + Insurance: Life Insurance, Short-Term Disability, and Long-Term Disability coverage.

    + Educational Opportunities: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

    + Compensation: Base pay, annual bonus potential, and company success share bonuses.

    PHYSICAL REQUIREMENTS:

    Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information. The noise level in the work environment is usually quiet in office settings and moderate to loud in other situations, with both constant and sudden loud noises possible.

     

    EEO, Veterans & Disabled Employer, and VEVRAA/503 Federal Contractor.