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New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Apply to join New Era's team!

At New Era, our stores are more than just places to shop – they’re cultural hubs where creativity, style, and community come together.

As the Assistant Manager of New Era’s soon-to-open NYC Flagship Store in SoHo, you’ll be a leader in driving sales, delivering exceptional customer experiences, and identifying opportunities to exceed both customer and company expectations. You’ll inspire the team to create memorable moments for clients while supporting operational tasks and fostering a collaborative environment that reflects the New Era lifestyle.

Responsibilities

+ Sales and Customer Experience:

+ Analyze sales performance and share actionable insights with the team to capitalize on opportunities and achieve daily goals

+ Resolve escalated customer concerns with a solutions-oriented approach that leaves a positive, lasting impression

+ Partner with leadership to implement marketing campaigns, events, and activations that drive sales and customer engagement

+ Team Leadership & Management:

+ Host store meetings to energize the team, align on sales goals, and communicate priorities

+ Provide coaching and feedback to enhance team performance, focusing on delivering an elevated customer experience and achieving sales targets

+ Lead by example on the sales floor, embodying New Era’s values while supporting team members in engaging authentically with customers

+ Operational Support:

+ Open and close the store as needed, ensuring cash handling, end-of-day reconciliation, and alarm procedures are executed properly

+ Maintain badge and door access controls, issuing or revoking as necessary

+ Manage the store’s schedule to meet the needs of the business, ensuring appropriate staffing levels while adhering to payroll budgets

+ Approve timecards and ensure accuracy in timekeeping for all team members

Knowledge, Skills and Abilities

+ Sales & Customer Experience Expertise:

+ Strong ability to identify sales opportunities, inspire team members, and delivery tailored solutions that benefit both customers and the company

+ A passion for creating memorable customer experiences that build loyalty and reflect the New Era lifestyle

+ Ability to support events, activations, and campaigns with a focus on driving customer interest and sales

+ Leadership & Collaboration:

+ Proven ability to train, coach, and inspire team members, and deliver feedback to improve performance and engagement

+ Experience managing schedules and approving timecards to meet the needs of the business effectively

+ Strong communication and collaboration skills to work effectively with leadership and team members

+ Strong problem-solving skills to resolve escalated customer concerns while ensuring alignment with company policies and goals

+ Physical & Organizational Abilities:

+ Experience handling store operations, including opening/closing, cash reconciliation, and inventory management

+ Comfortable performing physical tasks, including climbing ladders, walking up and down stairs, bending, squatting, kneeling, and lifting or carrying up to 50 pounds

+ Excellent organizational skills with the ability to prioritize tasks and manage time effectively

Qualifications

+ Three (3) to five (5) years of experience in of retail leadership experience, with a focus on sales, customer service, and team leadership

+ Strong interpersonal and communication skills, with the ability to inspire both customers and team members

+ Experience in driving sales and creating customer solutions in a retail environment

+ Familiarity with supporting in-store events, merchandising, or marketing initiatives is a plus

+ Flexible availability, including weekends and holidays

+ Upon opening, the retail store will operate Monday through Saturday from 10:00 a.m. to 8:00 p.m., and Sunday from 11:00 a.m. to 7:00 p.m. Please note that store hours may be adjusted based on business needs, including customer demand and in-store events

Travel Requirement

+ 0% to 25%; domestic and/or global

New Era Cap LLC. is an Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $28.00- $34.00 per hour and pertains to candidates located in New York City. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

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