• Paid Media & Advertising Coordinator

    The Hertz Corporation (Atlanta, GA)


    A Day in the Life:

     

    This role will focus on assisting with media planning, buying, and optimization across various platforms to maximize campaign effectiveness, drive brand awareness, customer engagement, and bookings. The Paid Media & Advertising Coordinator will work closely with internal teams and external agency partners to ensure seamless media execution aligned with the Hertz brand portfolio and business objectives.

     

    Note: this role will be required to work from our Atlanta, GA office at least 3 days per week.

     

    The salary range for this position is $50,000 - $60,000.

    What You’ll Do:

    + Plan, execute, and oversee media projects from conception to completion, ensuring all deliverables are met on time.

    + Manage centralized media team project tracking and save all documents to shared drive.

    + Own creative trafficking process across offline and online channels, ensuring timely delivery and proper implementation.

    + Manage creative specs and collaborate with internal and external teams to secure creative for paid campaigns.

    + Prepare monthly, quarterly & ad hoc asset decks to share creative overview with leadership.

    + Collaborate with agency and internal stakeholders to synthesize creative reporting to optimize creative strategy.

    + Track and analyze campaign performance metrics to identify optimizations to improve performance.

    + Assist in maintaining relationships with media vendors, agencies, and industry partners to stay updated on new opportunities and emerging media channels.

    + Stay informed on emerging media trends, digital advertising platforms, and industry best practices, recommending innovative approaches to enhance media effectiveness.

    + Manage global media tagging needs and partner with eCommerce to prioritize and monitor the completion of requests.

    + Support marketing budget tracking and reporting to ensure campaigns stay within allocated budgets.

    What We’re Looking For:

    + 1-2 years’ experience in media planning, buying, and optimization, preferably within consumer-facing industries such as travel, leisure, hospitality, retail, or similar

    + Bachelor’s degree in marketing, business or related field required

    + Moderate proficiency in Excel and PowerPoint

    + Ability to collaborate with internal and external stakeholders across multiple functions and locations

    + Flexible and adaptable; ability to work effectively in ambiguous situations

    + Excellent verbal and written communication skills

    + Results driven, ability to make decisions and help solve problems

    + Ability to work under minimal supervision with a goal-oriented mindset

    + Ability to see the big picture and leverage critical thinking and decision-making skills

    + Excellent organization, time management, and prioritization skills

    What You’ll Get:

    + Up to 40% off the base rate of any standard Hertz Rental

    + Paid Time Off

    + Medical, Dental & Vision plan options

    + Retirement programs, including 401(k) employer matching

    + Paid Parental Leave & Adoption Assistance

    + Employee Assistance Program for employees & family

    + Educational Reimbursement & Discounts

    + Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

    + Perks & Discounts –Theme Park Tickets, Gym Discounts & more

     

    The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

    US EEO STATEMENT

    At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.

     

    Individuals are encouraged to apply for positions because of the characteristics that make them unique.

     

    EOE, including disability/veteran