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Description

DEPARTMENT:** **MARKETING COMMUNICATIONS

REPORTS TO:** **DIRECTOR OF MARKETING COMMUNICATIONS

Compensation** **: $61,000-$75,000

OVERVIEW:

The digital marketing specialist is a part of a small, but impactful marketing communications team. The teammate in this role has a proven track record of working efficiently and quickly in a fast-paced environment. The digital marketing specialist creates engaging, clear digital content for different marketing and communications channels, and executes digital projects in demand generation, digital content, corporate communications, brand building, social media, blogs, digital advertising, internal newsletters, and video. All messaging must align with Encore Electric company culture, values, and visual identity. Primary functions of this role support the corporate strategy and include major digital elements of marketing communications discipline that will enhance the brand and reputation of Encore while engaging stakeholders at every level: marketplace brand, employer brand and internal communications.

General Responsibilities

• Maintain open communication lines with all working relationships

• Follow up to ensure items for which the job is accountable are performed

• Earn and maintain the trust of internal and external customers

• Uphold the core values of the organization

• Work well with others to accomplish the mission of the organization and of the job

Specific Responsibilities

• Collaborate with colleagues in multiple departments to identify communications and marketing opportunities

• Assists with video and other storytelling

• Develop and implement digital marketing plans that support the company strategy and support the brand for using all digital marketing channels, such as PPC, social media, programmatic, email, print and video

• Lead and implement SEO and SEM strategies for Encore Electric

• Produce graphic and video content for external and internal audiences

• Own and maintain external digital channels of communication, including advertising, website, and email

• Help maintain and produce content for all social media channels, sharing updates, and engaging with the social media of our clients and customers

• Deploy messages through identified digital marketing communications channels

• Develop and implement digital recruiting marketing programs with the support of the director

• Manage vendor relationships with digital-specific vendors

• Regularly update and maintain automation programs for digital recruiting and get work programs

• Be the liaison for the Marketing Team with the Information Technology team, and regularly update the Chief Information Officer on digital programs and issues

• Maintain the Marketing Communications Content Library

• Serve as the technical director for Encore Electric Town Hall productions

Other duties as may be assigned

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of:

• Digital marketing practices and technologies

• Effective communication practices

• All Microsoft Office products

•WordPress or other web content management system

• Basic coding (HTML and CSS, as well as an understanding of Javascript)

• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Art/Graphics programs such as Photoshop, Illustrator, or InDesign

• Animation and web development basics

• Graphic & multimedia design experience (including Adobe Premiere Pro and After Effects)

• Social media management tools (Hootsuite, Google Analytics or similar)

• Online market research

• Best practices for digital campaigns in the AEC industry

Skill in:

• Organization and time management

• Multimedia design

• Video storytelling

• Analytics for decision-making

• Project management

• Video scriptwriting

• Graphic design basics

• Vendor Management

Ability to:

• Be self-motivated

• Learn new skills and techniques in digital marketing and communications, and put them to use

• Communicate effectively in written and verbal forms

• Create and update digital media including website and social media

• Maintain a proactive, resourceful approach to solving problems and getting results

• Create content that follows Encore Electric voice and brand

• Communicate effectively in written and verbal forms, translating complex content into relatable stories

• Be creative and adaptive and work collaboratively on a team

• Travel to project sites to conduct interviews and gather information

PHYSICAL REQUIREMENTS:

• Driving

• Kneeling

• Lifting (up to 25 lbs)

• Standing

• Sitting for long periods of time

• Vision acuity (near and far)

• Walking

REQUIREMENTS:

This position requires a bachelor’s degree in marketing, communications, public relations, journalism or related field with 2-5 years of marketing and communications experience. Demonstrated experience in managing and executing digital marketing campaigns and social platforms is a must. The right candidate will be able to demonstrate their ability to create written, graphic and video content.

Encore Electric, Inc. is an EOE, including disability/vets.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.