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Description

Robert Half is partnering with a leading consumer technology brand, to identify an experienced Public Relations Manager to support high-profile product and feature launches across its smart home ecosystem. This role is focused exclusively on earned media and product PR and is ideal for a seasoned PR professional with deep experience launching consumer technology products and services.

Pay Rate: $65-70/hour (W2)

Duration: 9-month contract

Hours: 40 hours/week

Position Overview:

The Public Relations Manager will own and execute PR strategies for consumer product and feature launches, from announcement planning through media outreach and post-launch storytelling. This role requires a strong understanding of how to position technical and AI-driven innovations in a clear, compelling way for reporters and consumers, as well as the ability to independently manage reporter relationships and pitch stories that land meaningful coverage. This is a hands-on PR role—writing, pitching, briefing reporters, and driving earned media results.

Key Responsibilities:

+ Lead PR strategy for consumer product and feature launches, including announcement planning, risk assessment, timing strategy, and narrative development

+ Build and execute targeted media strategies, including developing the right reporter lists to drive high-impact coverage across consumer tech, AI, and innovation outlets

+ Pitch reporters proactively ahead of launches to secure coverage, briefings, reviews, and exclusives

+ Write all launch-related materials, including press releases, FAQs, media pitches, blog posts, and briefing documents

+ Support and help drive a product reviews program, coordinating outreach and materials to enable timely, accurate reviews

+ Develop and communicate consumer AI narratives, translating complex, technical features into clear, compelling stories that highlight innovation and customer value

+ Identify opportunities to drive momentum between launch moments, pitching trend stories, feature explainers, and narrative-led coverage when no hard news is attached

+ Maintain strong, day-to-day relationships with reporters and editors—comfortable picking up the phone, pitching live, and negotiating story angles

+ Partner cross-functionally with product, legal, and internal communications teams to ensure accuracy, alignment, and message discipline

Requirements

Required Qualifications:

+ Proven experience leading PR product launch strategies for consumer technology products or services

+ Demonstrated success working directly with reporters and media outlets to land earned coverage

+ Strong writing skills with experience authoring press releases, pitches, FAQs, and editorial-style blog content

+ Experience shaping and communicating AI or technically complex product narratives for non-technical audiences

+ Ability to independently manage multiple launches, deadlines, and media priorities in a fast-paced environment

+ Strong judgment around opportunity vs. risk when announcing new products and features

+ Comfort operating as a true PR practitioner—not marketing, demand gen, or brand campaigns

Preferred Qualifications:

+ Experience supporting hardware, smart home, or consumer electronics launches

+ Background working in high-visibility, fast-moving consumer tech organizations

+ Established relationships with consumer tech, AI, or innovation reporters

Innovation starts with people.®

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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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