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Senior Director, Partner Growth

Team: Corporate Development & Strategic Partnerships

Reports to: VP, Corporate Development & Strategic Partnerships

About the Role

As **Senior Director, Partner Growth** , you will own the end‑to‑end growth strategy (acquisition, retention, and monetization) for partner solutions and services. You’ll shape how we prioritize channels, design programs, and scale adoption across our network of 300,000+ agents and ~1M consumers. Bridging product marketing, performance marketing, creative marketing, and marketing operations, you’ll lead cross-functional teams to run a disciplined test-and-learn, validate, and scale engine to turn insights into repeatable playbooks embedded directly into the agent and consumer experience.

What You’ll Do

+ **P&L Ownership:** Own the P&L for the partner portfolio, driving agent adoption, consumer conversion, and total partner revenue through full‑funnel programs and channel optimization

+ **Architect the Growth Engine:** Build a unified growth system across product marketing, performance marketing, creative, and operations; prioritize channels and audiences informed by segmentation and opportunity sizing

+ **Lead & Develop the Team:** Manage and elevate a high-performing team of functional experts (Performance, Analytics, Operations) fostering a culture of rapid experimentation, data‑backed decisions, and continuous learning

+ **Drive Cross-Functional Integration:** Shift partner marketing from isolated outreach to embedded, cohesive experiences across our channels, integrating partner value propositions directly into the agent and consumer experience.

+ **Optimize the Portfolio:** Utilize advanced analytics to make hard decisions on where to allocate resources. Identify which partners deserve Tier 1 investment and which should be deprecated based on ROI.

+ **Define the Narrative:** Oversee the positioning strategy for major launches, ensuring that our complex partner ecosystem is translated into simple, compelling solutions for the field.

What You Bring

+ 10+ years of experience in growth marketing, GTM strategy, product-led growth or performance marketing within a platform ecosystem; real estate/fintech/SaaS experience is a plus

+ Owner Mindset: Fluent in CAC, LTV, and forecasting; comfortable owning revenue targets.

+ Full-Funnel Fluency: You are equally comfortable discussing brand positioning (top of funnel) as you are discussing email nurture loops and conversion rate optimization (bottom of funnel).

+ Data-Driven Rigor: Experienced in attribution modeling, funnel analytics, and data‑informed prioritization.

+ Cross-functional influence: Experience managing managers and influencing cross-functional peers (Product, Sales, Legal) without direct authority.

+ Exceptional written and verbal communication; capable of crisp briefs, GTM plans, and leadership‑ready decision memos.

+ Bias for action: comfort navigating ambiguity, moving quickly from pilot insight to scaled execution.

+ Experience scaling two-sided marketplaces (marketing to both service providers/agents and end-consumers) is a strong plus.

Anywhere Real Estate Inc. (http://www.anywhere.re/)   **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

**At Anywhere, we are empowering everyone’s next move – your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

+ Great Place to Work

+ Forbes World's Best Employers

+ Newsweek World's Most Trustworthy Companies

+ Ethisphere World's Most Ethical Companies

EEO Statement: EOE including disability/veteran