• Marketing Manager

    Gentiva (Atlanta, GA)


    Overview

     

    We’re looking for a strategic and hands-on **Marketing Manager** to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)

     

    You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

     

    About You

    Qualifications

    + Bachelor’s degree in Marketing, Communications, Business, or a related field

    + 7+ years of experience in marketing, brand management, or integrated campaign execution

    + Strong understanding of digital marketing channels (paid media, SEO, email, social)

    + Proven ability to manage multiple projects simultaneously in a fast-paced environment

    + Experience working with cross-functional teams and external vendors

    + Data-driven mindset with comfort analyzing performance metrics and KPIs

    + Excellent written and verbal communication skills

    + Healthcare, multi-location, or B2B/B2C hybrid experience is a plus

    Strong skills in the following areas:

    + Lytho Workflow or similar creative project management experience

    + Microsoft Teams and Office skills (PowerPoint, Word, Excel)

    + Team player, positive attitude, self-starter

    + Ability to think through projects and assess resources

    + Strong communication skills, both verbal and written

    + Highly detailed and organized

     

    We Offer

    Benefits for All Associates (Full-Time, Part-Time & Per Diem):

    + Competitive Pay

    + 401(k) with Company Match

    + Career Advancement Opportunities

    + National & Local Recognition Programs

    + Teammate Assistance Fund

    Additional Full-Time Benefits:

    + Medical, Dental, Vision Insurance

    + Mileage Reimbursement or Fleet Vehicle Program

    + Generous Paid Time Off + 7 Paid Holidays

    + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

    + Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

    + Free Continuing Education Units (CEUs)

    + Company-paid Life & Long-Term Disability Insurance

    + Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

     

    Legalese

     

    + This is a safety-sensitive position

    + Employee must meet minimum requirements to be eligible for benefits

    + Where applicable, employee must meet state specific requirements

    + We are proud to be an EEO employer

    + We maintain a drug-free workplace

     

    ReqID: 2025-132086

    Category: Corporate

    Position Type: Full-Time

    Company: Gentiva