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Description

The Program Manager leads evolution of the enterprise social media presence at Burns & McDonnell through a visual-first, content-driven approach to storytelling that elevates the firm beyond traditional industry norms. This role blends creativity, strategic insight and strong editorial judgment to deliver must-read social content that brings people, projects and purpose to life, strengthening the firm’s reputation as a trusted and forward-thinking industry leader.

This role is accountable for leading enterprise social media governance, establishing and enforcing standards that ensure brand consistency, risk alignment and a modern engaging voice across channels. This position champions an enterprise social media advocacy program that empowers employee-owners and thought leaders to serve as authentic brand ambassadors and amplifiers of thought leadership. The role applies emerging tools including AI to enhance creativity, content development and operational efficiency while shaping a modern influential social ecosystem that strengthens relationships and differentiates Burns & McDonnell.

Essential Functions

+ Develop, manage and evolve an enterprise-wide social media strategy that elevates brand visibility, strengthens relationships and drives meaningful engagement across LinkedIn, Instagram, YouTube, X, Facebook and emerging platforms.

+ Lead day-to-day social media operations with a focus on creative storytelling, strategic alignment and consistent high-quality execution.

+ Maintain an integrated content calendar that reflects enterprise priorities, supports thought leadership, amplifies major campaigns and brings technical expertise to life in an accessible human way.

+ Collaborate with brand, creative and content teams and go-to-market directors to align messaging and storytelling with business needs, brand standards and market opportunities.

+ Support the creation of multimedia content including short-form video, photography, graphics and carousels that communicate impact with clarity and creativity.

+ Translate complex engineering, construction and consulting topics into compelling story-driven social content for diverse audiences.

+ Lead and enforce enterprise social media governance ensuring brand consistency, alignment with risk guidelines and a differentiated modern voice across channels.

+ Launch and scale an enterprise social media advocacy program that empowers employee-owners and subject matter experts to authentically share insights, innovation and wins.

+ Coordinate paid social strategies that enhance brand presence, attract talent, promote partnerships and extend campaign reach.

+ Leverage AI tools responsibly to support content generation, creative development, workflow efficiency and insights.

+ Drive continuous improvement by assessing workflows, optimizing processes and incorporating industry best practices into daily operations.

+ Manage social media tools, systems and analytics platforms to support publishing, reporting and data-driven decision-making.

+ Monitor and report on performance metrics, content trends, audience insights, competitor insights and engagement patterns to inform strategy and demonstrate impact.

+ Collaborate with marketing, PR, creative, recruiting, HR and business unit teams to support integrated campaigns and enterprise storytelling.

+ Evaluate emerging social trends, creative formats, technologies and digital behaviors to keep the organization ahead of industry shifts.

+ Foster a culture of creativity, agility, innovation and collaboration within the social media function.

+ Perform other duties as assigned.

+ Comply with all company policies and standards.

Qualifications

Education and Experience:

Required

+ Bachelor's degree in marketing, communications, business, or a related field and 8 years of experience in program management, project management, or marketing operations within a marketing or business environment.

+ Experience managing brand social media for a large organization, agency or national brand strongly preferred.

+ Previous experience leading or managing team members preferred.

+ Strong organizational and time management skills.

+ Strong program and project management skills with the ability to manage multiple initiatives simultaneously.

+ Ability to partner effectively with marketing, brand, content and go-to-market teams.

+ Ability to coordinate priorities, manage dependencies and meet deadlines.

+ Analytical and problem-solving skills with attention to detail.

+ Comfort working in fast-paced, matrixed environments.

+ Ability to think strategically while executing tactically

+ Strong collaboration and relationship-building skills.

+ Ability to adapt to change and support continuous improvement.

+ Experience working in a corporate marketing environment, preferred.

+ Familiarity with marketing processes, workflows and integrated campaign execution, preferred.

+ Experience supporting cross-functional or enterprise-level initiatives, preferred.

Knowledge, Skills and Abilities

+ Strong expertise in social media strategy, digital storytelling and platform best practices across LinkedIn, Instagram, Facebook, X, YouTube and emerging channels.

+ Highly creative with a demonstrated ability to develop disruptive approaches that differentiate brand voice and storytelling.

+ Demonstrated people leadership skills including coaching, performance management and team development.

+ Ability to provide direction, coordination and oversight for social media workflows ensuring consistent high-quality delivery.

+ Strong understanding of marketing and communications disciplines including content, creative, PR, analytics and paid social.

+ Demonstrated ability to build scalable processes, optimize workflows and manage multiple priorities across stakeholders and channels.

+ Excellent organizational, project management and time management skills.

+ Strong communication skills with the ability to collaborate across departments and influence storytelling direction.

This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled.

EEO/Disabled/Veterans

**Job** Marketing

**Primary Location** US-MO-Kansas City

**Other Locations** United States

**Schedule:** Full-time

**Travel:** Yes, 5 % of the Time

**Req ID:** 260181

**Job Hire Type** Experienced #LI-MJ #COR N/A