"Alerted.org

Description

Overview

We are seeking a strategic and execution-oriented **Product Marketing Manager** to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment.

The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies.

Key Focus Areas

Marketing Strategy & Product Focus

+ Champion the **voice of the customer** , ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.

+ Build and scale **disciplined, repeatable marketing processes** that ensure consistent execution, high-quality service, and seamless customer experiences across segments.

+ Equip and empower **frontline teams (Sales, Service, and Operations)** with clear positioning, tools, and training to drive engagement and revenue growth.

Core Responsibilities

Customer & Market Intelligence

+ Lead **segment deep-dives** to assess market dynamics, customer needs, competitive landscape, and growth opportunities.

+ Develop and maintain **customer personas** , mapping buying motivations, decision drivers, and unmet needs.

+ Partner with Marketing Analytics, Sales and Service teams to identify **product gaps** and inform roadmap prioritization.

Go-To-Market Strategy & Execution

+ Design and operationalize **standardized GTM frameworks** for new product launches, expansions, and cross-sell initiatives.

+ Own end-to-end **launch planning** , including messaging, targeting, enablement, and performance tracking.

+ Drive consistency and scalability across launches in key verticals.

Sales Enablement & Frontline Empowerment

+ Develop and deliver **sales enablement tools** , training modules, and segment-specific resources that improve sales effectiveness.

+ Create **playbooks** to support specialized selling strategies, including product training and customer cross-sell penetration.

+ Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

Qualifications

+ 3+ years of Product Marketing experience in **B2B** , preferably within enterprise or industrial/service-based organizations.

+ Proven success launching and scaling products in complex portfolios.

+ Strong analytical skills with experience translating data into actionable insights.

+ Deep collaboration skills across Sales, Operations, Procurement and Leadership.

+ Exceptional communication and storytelling abilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.