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Introduction

At IBM Human Resources & Talent Transformation, we reimagine the way people work by combining AI, data, and human centred design. Our teams help close skill gaps, modernize HR models, and create engaging employee experiences at scale. Working in HR at IBM means bridging technology and people. Streamlining processes, driving agility, and enabling leaders and employees to thrive. You’ll collaborate across the business to shape the future of work. With continuous learning, career growth, and a culture built on empathy and innovation, IBM offers the opportunity to make a real impact on organizations and people worldwide.

Your role and responsibilities

This strategic leadership role offers a unique opportunity to shape and drive IBM’s global employer branding and talent attraction initiatives in direct alignment with one of IBM’s key business Domains. As a Global Talent Marketing Leader, you will be responsible for designing and executing innovative, data-driven marketing strategies that elevate IBM’s brand and attract top talent across critical skill areas and geographies.

Partnering closely with the Talent Acqisition team and senior stakeholders within your assigned Domain, you will lead the development of tailored campaigns that reflect the Domain’s unique value proposition, talent needs, and market dynamics.

In this role, you will:

* Lead the creation and execution of global, domain-specific talent marketing campaigns, optimizing IBM’s digital presence to attract diverse talent across strategic locations and priority skill areas. Leverage channels including career sites, social media, job boards, email, content marketing, referrals, sourcing partnerships, and more.

* Drive innovation in channel marketing and candidate engagement, identifying emerging trends and technologies to enhance IBM’s employer brand and candidate experience across the Domain.

* Establish and manage performance metrics for global campaigns, analyzing ROI and providing actionable insights to inform strategic decisions and stakeholder engagement across business units and geographies.

* Own the candidate experience strategy for your Domain, utilizing CRM and marketing automation tools to nurture talent pipelines, improve application journeys, and increase conversion rates across all hiring levels.

* Collaborate with Domain Talent Acquisition and business leaders, co-creating relevant content, enablement materials, and storytelling assets that reflect the Domain’s mission, culture, and career opportunities—strengthening IBM’s recruitment brand equity globally.

Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Required technical and professional expertise

* Proven experience (at least 8 years of experience) in leading global employer branding or talent marketing initiatives, ideally within a business-aligned or domain-specific context.

* Strong analytical skills and experience in driving data-informed marketing decisions to support talent acquisition outcomes.

* Demonstrated ability to solve complex problems and deliver strategic solutions that align with business and talent goals.

* Exceptional stakeholder management and influencing skills across diverse geographies and organizational levels.

* Entrepreneurial mindset with a track record of independently driving innovative ideas from concept to execution.

* Strong background in content creation, copywriting, and social media strategy.

* Experience in designing and executing media campaigns across multiple platforms.

* Expertise in job advertising and talent attraction strategies.

* Strong vendor management experience - ability to select, negotiate, and manage external partners and agencies to ensure cost efficiency, quality delivery, and alignment with global talent marketing strategies.

* Fluent in English, with excellent communication and presentation skills.

Preferred technical and professional experience

* Experience with project management tools.

* Background in user experience design and enablement/training for recruiters and hiring managers.

* Ability to work autonomously toward strategic goals with a creative and agile approach.

* Strong change management and time management capabilities.

* Experience building scalable attraction programs in large, complex organizations.

* Deep understanding of candidate conversion strategies and funnel optimization.

* Familiarity with global hiring nuances across entry-level and professional talent segments.

* Experience supporting business-aligned talent strategies and understanding the unique talent needs of specific domains (e.g., Consulting, Technology, Software, Infrastructure).

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.