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Job Description

The Role:

The Retail Planning team plays a critical role in shaping GM’s Sales, Service, and Marketing strategies by delivering data-driven insights that influence leadership decisions across North America. As a Retail Planning Analyst, you’ll transform complex data into clear, actionable recommendations, identify emerging market trends, and lead strategic projects that drive business growth. This is an opportunity to collaborate with cross-functional teams in a fast-paced environment and make a measurable impact on GM’s retail strategy.

What You’ll Do (Responsibilities):

Market Insights & Analysis

+ Analyze U.S. automotive market trends and competitive performance to uncover emerging opportunities and risks.

+ Leverage diverse data sources to monitor consumer behavior and inform proactive strategies that drive growth and mitigate challenges.

Strategic Insights Development

+ Transform complex data into clear, actionable insights that influence leadership decisions and cross-functional strategies.

+ Design and deliver dashboards, reports, and executive presentations that guide go-to-market plans and optimize business outcomes.

Special Projects & Initiatives

+ Lead high-impact projects supporting sales, spending, and profitability objectives across GM’s retail network.

+ Develop analytics to evaluate incentive program effectiveness and efficiency, ensuring alignment with business goals.

+ Respond to senior leadership requests with timely, data-driven analyses on industry trends, share performance, and strategic priorities.

+ Synthesize insights into compelling narratives with clear business implications to drive informed decision-making.

+ Collaborate with cross-functional partners to co-develop analysis and build strong stakeholder relationships that enhance project impact.

Your Skills and Abilities (Minimum Qualifications):

+ **Bachelor’s degree**

+ **5+ years of experience** in automotive market analysis, incentives, or related disciplines.

+ Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau), with a proven ability to independently generate accurate, efficient reports.

+ Strong automotive acumen with advanced knowledge of major industry data sources (e.g., PIN, POLK, IHS, CVI).

+ Exceptional analytical and problem-solving skills, with the ability to develop strategic solutions for complex, non-standard challenges.

+ Polished communication and presentation skills, capable of conveying insights clearly to technical and non-technical audiences, including senior leadership.

+ Collaborative mindset and relationship-building ability, fostering strong partnerships across functions and organizational levels.

What Will Give You a Competitive Edge (Preferred Qualifications):

+ Master’s degree in Business, Economics, Statistics, or a related field.

+ **7+ years of experience** in automotive market analysis, incentives, or related disciplines.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

Accommodations

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (https://search-careers.gm.com/en/locations/)

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.