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Description

At Ring and Blink, we believe in the power of accessible technology to protect your home, family and community. As the Integrated Marketing Manager focused on demand generation, you will drive full-funnel strategies that convert attention into revenue year-round, operating independently of product launches and promotional cycles. You'll deliver 3-4 major upper-funnel brand campaigns annually, ongoing mid-funnel nurture programs, and continuous lower-funnel conversion optimization. This role leverages AI extensively to set a new standard for marketing velocity, enabling you to move at unprecedented speed while maintaining strategic rigor. If you like to think big, move fast, and are interested in inventing AI workflows for marketing at a global brand, join our team!

Key job responsibilities

As the Integrated Marketing Manager for Ring and Blink, you'll collaborate with cross-functional marketers to develop and execute strategies that drive business growth. You will orchestrate the annual marketing calendar across paid, owned, and earned channels, identifying opportunities in cultural moments, seasonal events, and under-penetrated markets while promoting unique offerings like professional installation and limited edition customizations.

You will leverage AI tools to accelerate campaign development, content creation, and performance analysis, setting a new bar for pace of execution across the organization. With AI, you will rapidly generate insights from consumer data, develop strategy, launch campaign variations, and optimize performance in real-time. You will champion a data-driven approach by tracking KPIs across all funnel stages. This includes brand awareness and consideration to conversion rates, driving return on ad spend, reducing customer acquisition costs and developing recommendations that build long-term customer loyalty for both brands.

Basic Qualifications

- Bachelor's degree

- 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Experience communicating and presenting to senior leadership

- Experience building and optimizing multiple, simultaneous marketing campaigns

- Experience with AI/ML technologies

- Experience defining marketing strategy and executional excellence

- Experience managing and or coordinating projects in a fast pace environment

Preferred Qualifications

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

- Experience leading creative development of innovative creative from concept to delivery

- Experience managing multiple projects and meeting aggressive deadlines

- Experience owning a global brand and driving aggressive brand awareness and growth goals

- Experience handling ambiguous or undefined challenges through strong problem solving abilities

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.