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The Senior Director, Insights serves as the enterprise leader for consumer, shopper, and market insights across the Wells brand portfolio, and other ecosystem brands from Ferrero and Ferrara. This role is accountable for shaping the long-term insights strategy that informs brand growth, innovation, product testing, and portfolio decisions, ensuring the voice of the consumer is embedded at the highest levels of business strategy. As a senior strategic partner to Brand, Innovation, R&D, Sales, and executive leadership, the Senior Director translates complex consumer data into clear, actionable insight that drives demand creation, accelerates innovation pipelines, and fuels sustainable, profitable growth. This leader sets the vision for consumer learning, builds world-class insights capabilities, and establishes a culture of consumer-first decision-making across the organization.

ACCOUNTABILITIES:

1) Set and Lead Enterprise Insights Function: Define and evolve the consumer, shopper and market insights vision and strategy across Wells brands, ecosystem brands (from Ferrero and Ferrara), ensuring consumer and shopper understanding is at the core of driving business strategy and brand growth. Oversee and manage the Insights budget, ensuring efficient allocation of resources to priorities and fiscal accountability.

2) Champion Brand and Innovation Growth: Extract and translate insights into clear opportunities to inform product innovation, brand position and go-to-market strategies. Identify emerging trends (macro, market, consumer), white spaces and cultural shifts to inform future growth platforms.

3) Drive Integrated, Data-Driven Decision-Making: Leverage analytics, syndicated data (Nielsen, Circana, Numerator and other panel resources) and custom research to generate actionable insights to deliver clear actions and implications across the consumer path to purchase, consumption and repurchase.

4) Team Leadership & Capability Building: Lead and foster a strong culture of consumer-centric thinking and consumer curiosity and tying it to the business. Lead the vision and development of Insights best practices, setting the gold standard for insights extraction. Develop a team of Insights Managers, fostering a culture of creativity, accountability, and high performance. Drive internal capability building in consumer insight extraction, tools, and agile methodologies.

5) Executive Partnership & Influence: Act as a trusted advisor to senior and executive leadership, bringing an objective, consumer-led perspective that shapes brand strategy, innovation investment, product design, commercialization, and communications decisions.

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Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com .

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .

**Requisition ID** : 2208988