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Job Description

POSITION PURPOSE

Reporting to the Content and Brand Services Director (Director) the Content Manager, Videography and Photography (Content Manager) is responsible for developing and executing UW Medicine’s video and photography brand assets. This includes planning photo and video shoots, taking photos and videos, engaging with vendors and talent, and managing a digital asset library.

This position is also responsible for developing and executing brand photography and videography strategy, including ensuring brand guidelines are current.

The Content Manager collaborates with UW Medicine colleagues across the health system and medical school, bringing together disparate photo and video priorities from a variety of stakeholders . This position must work with marketing managers, project managers and department and clinic leadership with different priorities while influencing the appropriate outcome with measurable results.

POSITION COMPLEXITIES

This position is a multifaceted role as both a creative leader and manager within a fast-paced, brand-sensitive environment. The Content Manager must be able to navigate the complex structure of a large health system while balancing hands-on production responsibilities with strategic oversight and ensuring alignment with UW Medicine’s core strategy and brand identity. This requires a unique combination of technical expertise, creative vision, and exceptional interpersonal skills to guide diverse subjects, from faculty and researchers to clinicians and staff, in producing authentic, resonant visual narratives. The challenge is compounded by the need to ensure all content meets high quality standards, engages target audiences, and remains visually consistent across all platforms, often under tight deadlines and competing priorities.

This role involves supervising a full-time content producer and video production vendors while managing workflows, and fostering a collaborative, high-performing team culture. Strategic elements — such as developing and implementing a visual content strategy in alignment with brand guidelines — must be executed alongside logistical demands like overseeing equipment maintenance, managing budgets, coordinating with vendors, and managing the visual asset library. Navigating the intersection of creativity, technical execution, strategic alignment, and operational efficiency requires agility, sound judgment, and the ability to adapt to evolving industry trends, audience expectations, and organizational priorities.

POSITION DIMENSIONS AND IMPACT TO UNIVERSITY

This position is responsible for the visual execution of communications representing UW Medicine at the highest level, elevating its brand position and reputation as a world-class health system anchored in research, education, and clinical care.

It also ensures the development, implementation, and enforcement of a consistent visual look and feel in our photos and videos, especially on the brand and service line level, to maximize engagement with key external audiences.

DUTIES AND RESPONSIBILITIES

Video and Photography Production (40%)

+ Lead the planning, execution and post-production of video shoots and photo sessions, ensuring a consistent, high-quality output that resonates with our audience.

+ Direct visual content creation, including scripting, storyboarding, capturing footage, photography sessions, editing, and final production.

+ Capture photos and video that reflects UW Medicine’s mission and brand promise.

+ Direct faculty, researchers, clinicians, and staff for natural, candid content.

Visual Content Strategy (25%)

+ Develop and implement a comprehensive visual content strategy encompassing video and photography aligned with brand goals and audience preferences.

+ Collaborate closely with marketing, graphic designers, and other teams to understand content needs and translate them into compelling visual narratives.

+ Maintain visual consistency and adherence to brand guidelines across all video and photography content, ensuring it reflects the brand’s identity and values.

+ Review and approve video and photo deliverables, providing constructive feedback to maintain high standards and brand alignment.

Resource Management (25%)

+ Provide digital asset management using Bynder system, including uploading and cataloging photos and videos, maintaining the database and setting governance standards.

+ Oversee the management of video and photography equipment, ensuring proper maintenance and use.

+ Stay updated with industry trends and technological advancements.

+ Manage budgets, resource allocation, and vendor relationships to optimize production costs and efficiency.

+ Manage consent forms and maintain standard process for team.

Team Management and Supervision (10%)

+ Supervise and mentor a full-time digital and video content producer, providing guidance, feedback, and support to ensure content meets quality standards and deadlines.

+ Delegate tasks effectively, manage workloads, and foster a collaborative environment within the team.

+ Provide direction and feedback to the content producer, including performance reviews and coaching. Work with the HR team on any escalated issues or performance concerns.

MINIMUM REQUIREMENTS

+ Bachelor’s degree in communications, marketing, film editing or related degree AND a minimum of 5 years’ experience creating and producing videos or photography.

Additional Requirements.

+ Strong portfolio showing photography and short-form video.

+ Proficiency with mobile and professional cameras, audio, and natural lighting.

+ Experience capturing candid storytelling in real environments.

+ Strong video editing skills (Premiere or equivalent).

+ Ability to work independently and manage multiple assignments at once.

+ Comfortable directing non-actors and working in clinical or sensitive settings.

+ Understanding digital marketing, social media, and content marketing principles.

+ Knowledge of and ability to ensure compliance with licensing, copyright, and consent requirements, including securing necessary permissions for use of all creative assets in accordance with legal standards.

_Equivalent combinations of education and experience may be considered._

DESIRED QUALIFICATIONS

+ Advanced In Adobe Premiere and Adobe After Effects.

+ Advanced knowledge of Photoshop, Lightroom and other Adobe Creative Suite.

+ Knowledge of music is a bonus.

+ Familiarity with DAM systems (Bynder preferred)

+ Experience shooting in a healthcare environment is preferred.

WORKING ENVIRONMENT AND CONDITIONS OF EMPLOYMENT

+ This position allows for a hybrid telework schedule. Remote work is allowed but must attend on in-office days at the South Lake Union office, currently held once per month, plus additional required meetings or other events at the manager’s discretion.

+ The position may travel to various locations to gather information and assist with activities.

+ The position maintains regular office hours Monday through Friday and occasional evening and weekend work to assist with communications or events.

+ This is an essential position, meaning the individual is required to report to work when the University is under suspended operations due to inclement weather, etc.

Compensation, Benefits and Position Details

Pay Range Minimum:

$88,872.00 annual

Pay Range Maximum:

$107,292.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 (https://policy.uw.edu/directory/po/executive-orders/eo-81-prohibiting-discrimination-harassment-and-sexual-misconduct/) .

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law (https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080) .

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.