• Data Scientist

    Zimmerman Advertising (Fort Lauderdale, FL)


    Overall Objective

     

    The Data Scientist works closely with Retail Technology, Media and Account Services teams to provide predictive modeling of Marketing, Direct & Digital Efforts. We are looking for a motivated Data Scientist and analytical thought leader. This is a rare opportunity to be part of a diverse and newly expanded analytics department and a great fit for a predictive modeler with a desire to impact business results.

    Responsibilities

    • Apply specialized technical knowledge and expertise to perform reviews relating to the full life cycle of models, information technology applications, or risk management/analysis used across the company.

    • Collaborate and share knowledge with teams across the media organization, as appropriate. Build and maintain relationships with business partners at the manager and staff levels.

    • Use data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis

    • Identify digital placement-level strengths and weaknesses across simultaneous campaigns and geographies

    • Develop and maintain internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting

    • Coordinate cross-functional reviews to discuss region- and campaign-specific findings and actionable recommendations for digital media campaigns built on various CPM, CPC, CPE, and CPA models

    • Identify and facilitate resolution of tagging issues in coordination with Traffic and Production teams focused on site-side tracking, reporting, and implementation

    • Provide client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimizations.

    • Work with Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

    Requirements

    • Bachelor’s degree in related field

    • 2-3 years experience in data and analytics field

    • Must demonstrate the ability to successfully develop and run analytics (scripts) using specialized tools and platforms, specifically, R, Python, SQL, and/or SAS.

    • Experience applying data synthesis, mining and regression techniques for enhanced targeting, audience segmentation, clustering, profiling, and insightful recommendations

    • Advanced knowledge of Microsoft Excel

    • General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics

    • Experience with data orchestration tools such as Annalect Omni

    • Excellent verbal, written and interpersonal communication skills

    • Ability to work independently and as part of a team

    • Ability to manage multiple projects simultaneously while meeting deadlines

    • Regression modeling focusing on maximizing yield while measuring the diminishing returns of ad spend at scale for thousands of locations.

    • Data storytelling and presentation

     

    Required SkillsRequired Experience