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In This Position…

Will work across all vertical areas of the Ford Pro business to develop integrated promotions, events, partner communications, merchandising and Ford Pro Mobile Road Show efforts that extend across the Ford Pro organization. This role is primarily responsible for strategic, integrated marketing planning, execution and evaluation across the Events, promotions and partner communication workstreams. Will align internal and external promotions, events and partner communications and drive strategic direction and optimization associated with these efforts. This role will be instrumental in aligning messaging to help the organization achieve its mission of helping commercial customers work better, with productive, durable smart vehicles and connected services.

What You’ll Do…

+ Integrated Marketing, Sales Enablement, Awareness, Demand Generation.

+ Develop an Integrated Go-To-Market Events and Promotions strategy

+ Support brand strategy and ensure integrated Ford Pro brand and five vertical messaging alignment across marketing touch points

+ Work with key Marketing agencies to develop and execute events and promotional programs - Ensure the management of event details, logistics, planning, budgeting and measurement

+ Develop and execute a strategic integrated marketing events/promotions calendar

+ Develop and manage Ford Pro merchandising efforts.Specifically, inventory, distribution forecasting and budgeting of Ford Pro merchandise

+ Development and management of the Ford Pro Mobile Road Show program

+ Working closely with internal Integrated Marketing, Product, Sales and Training leads to ensure strategic alignment and communication associated with this roles core deliverables

+ Partner with product/service/ solutions owners within Ford Pro to develop marketing communications strategies and campaigns

+ Understand the competitive landscape to develop clear value proposition for Ford Pro to win, prior to developing materials

+ Ensure alignment with key internal dealer leads as it relates to product focus, messaging alignment and promotional activity

+ Executive communication specific to Ford Pro events and partnership programs

+ Develop and manage an events and promotions measurement and evaluation platform/process, enabling an analytical ROI view of these efforts.

You'll have...

+ Bachelor’s degree

+ 7+ years of experience in marketing and communications leadership roles

+ Demonstrated experience managing marketing budgets and external agencies.

Even better, you may have...

+ Experience developing, leading, and implementing integrated marketing and communications strategies and plans

+ Experience developing and managing promotional programs

+ Experience with Dealer communications

+ Experience with merchandising management

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

+ Immediate medical, dental, vision and prescription drug coverage

+ Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

+ Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

+ Vehicle discount program for employees and family members and management leases

+ Tuition assistance

+ Established and active employee resource groups

+ Paid time off for individual and team community service

+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

+ Paid time off and the option to purchase additional vacation time.

This position is a salary grade LL6

For more information on salary and benefits, click here: https://fordcareers.co/GSRSP1

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.

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**Requisition ID** : 57010