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FocusKPI is seeking an Experimental Design Data Scientist   to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S.

This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online.

Work Location: Remote in the U.S.

Duration: 6-month contract with potential for extension and conversion, depending on budget and performance

Pay range: $40+/hr

Responsibilities:

+ Design and analyze A/B tests, incrementality tests, and causal measurement frameworks

+ Build and validate audience segments using transaction- and exposure-level data

+ Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)

+ Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs

+ Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats

+ Be creative and rigorous in measurement when ideal experimental conditions are not available

+ Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results

+ Own projects end-to-end, from problem framing to final delivery

+ Develop clear, structured analyses and executive-ready presentations

Qualifications:

+ Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field

+ 3+ years of experience in campaign measurement, experimentation, or marketing analytics

+ Running experimental tests would be the main focus in this role

+ Strong experience with A/B testing, causal inference, campaign measurement, and incrementality measurement

+ Proficiency in SQL and Python (Coding is a very important skill to have and required to be in advanced level)

+ Experience with Project Management is one of the main criteria, and a strong sense of ownership

+ The candidate needs to be highly responsible by paying attention to data and details, which is very important to have

+ Understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases, is a plus to have/preferable need

+ Strong structured thinking, problem-solving, and attention to detail

+ Excellent communication and presentation skills

+ Proven ability to manage multiple stakeholders, timelines, and priorities

Nice to Have:

+ Experience working with or validating MMM outputs in partnership with data science or external vendors

+ Familiarity with omnichannel measurement (digital + in-store)

+ Retail, e-commerce, or media measurement background

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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