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Overview

The Consumer Marketing organization is leading a major marketing transformation at Microsoft. As artificial intelligence reshapes how customers discover and benefit from technology, we are reinventing how we use data, automation, and connected marketing systems to deliver meaningful customer experiences.

The Consumer Growth Engine (CGE) is Microsoft’s digitallycentric performance marketing team. CGE brings together data, artificial intelligence, customer insights, creative excellence, and channel execution to deliver relevant, timely, and personalized communications that help customers get value from Microsoft products and services.

As part of CGE, the Email Channel plays a critical role in defining connected communications that support Microsoft consumer growth and engagement.

Role Overview

The Digital Marketing Manager, Email Program Lead executes highvisibility promotional campaigns, productlaunch emails, seasonal programs, and essential transactional communications for Microsoft consumer products – including Microsoft 365, Copilot, Windows, and Surface.

This role is executionfocused and operates within the CGE Newsroom model—a centralized, scalable operating system that streamlines intake, prioritization, and endtoend campaign execution across all lines of business to strengthen creative quality, expand delivery capacity, and ensure consistent, customerfocused communications. The role partners closely with Product Marketing, GotoMarket, Analytics, Project Management, and Email Operations. The DMM provides handson creative direction, leads EditorinChief reviews, ensures data and launch readiness, and manages fastpaced review cycles with internal stakeholders and external vendors.

The role requires exceptional attention to detail, operational excellence, and comfort managing multiple overlapping campaigns with short turnaround times.

Responsibilities

Responsibilities

Email Program Ownership (End-to-End)

+ Own execution of email programs: retention journeys, onboarding flows, promotional campaigns, product launches, and transactional messages.

+ Translate briefs into clear creative requirements and audience targeting inputs.

+ Partner with PM to manage review cycles, timelines, blockers, and approvals.

Creative Ownership (Execution-level)

+ Build email campaigns in design tools (Figma) and execution tools (Adobe) as well as provide clear creative direction to vendors and agencies (copy, layout, design intent).

+ Lead creative reviews through the Editor-in-Chief process, ensuring quality and compliance.

+ Ensure creative maps to goals, customer moments, segmentation, and brand standards.

Operational & Data Excellence

+ Partner with Analytics to validate segmentation logic, data readiness, measurement plans, and QA counts.

+ Partner with Email Operations for accurate handoff, build readiness, technical checks, and launch management.

+ Ensure campaigns meet all privacy, legal, accessibility, and brand compliance requirements.

Newsroom Model Participation

+ Own program-level contribution across:

+ Quarterly Prioritization

+ Campaign Intake

+ Creative Flow

+ Operational Handoff

+ Monitoring & Reporting

+ Ensure accurate timelines and cross-functional alignment.

Reporting & Insights

+ Provide insights for Monthly Business Review (MBR) and Quarterly Business Review (QBR) storytelling.

+ Support A/B testing and experimentation roadmap execution.

Qualifications

Required Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Preferred Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience

3+ years in email marketing, lifecycle marketing, CRM program execution, or performance marketing.

Strong understanding of creative direction, email channel best practices, and campaign workflows.

Experience working with analytics, data signals, and A/B testing.

Strong project management and cross-functional communication skills.

Familiarity with Figma and Adobe creative workflows.

+ Experience partnering with agencies or vendor partners.

Integrated Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)