• Senior Brand Manager

    Acosta Group (Seattle, WA)


    DESCRIPTION

    Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support.

     

    Acosta Group Connected Commerce is seeking a motivated, driven individual who would like to learn how to manage a dynamic brand and product portfolio. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize.

    RESPONSIBILITIES

    Primary Responsibilities

    + Provide leadership and mentorship to team

    + Manage higher volume accounts with higher visibility/C suite

    + Attend top-to-top meetings

    + Manages VM or SAM relationship

    + Annual Accrual negotiation

    + Manage Brand Manager(s)

    + Drive and own company initiatives

    + Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.

    + Develops relationships with larger and more complex clients to increase revenue.

    + Drives retention and growth among customers by understanding their business needs and helping them succeed.

    + Maintains a cadence of communicating with customers to ensure client satisfaction.

    + Advises internal teams on product and service improvements/suggestions based on client feedback.

    + Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.

    + Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.

    + Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content.

    + Tracks and measures program effectiveness to drive improvement or develop new offerings.

    + Manages and directs an e-commerce sales force to achieve sales and profit goals.

    + Designs and recommends online sales programs and sets short and long-term online sales strategies.

    + Analyzes opportunities for innovation and expansion of customer engagement and revenue.

    + Assists with the development of business cases and marketing plans.

    + Coordinates with stakeholders across the organization to optimize digital channels.

    + Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals.

    + Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends.

    + Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings.

    + Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.

    QUALIFICATIONS

    Minimum Education and Work Experience:

    + Bachelor’s Degree in Business, Economics, Finance, or related field

    + 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role.

    + 6 years of Amazon Platform Experience.

    + 3 years experience with overall leadership and management of brand/marketing growth.

    + Proven leadership experience in conflict resolution/driving alignment to strategic brand vision.

    + Experience in managing creative process and fostering productive relationships with agencies and create teams.

    + Experience owning and tracking P&L and budget items with emphasis on ROI.

    + Strategic and Enterprise level client experience and oversight.

    Knowledge, Skills, and Abilities:

    + Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management.

    + Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts.

    + Understanding of e-commerce channels and online marketplaces.

    + Deep understanding in e-commerce tools and analytics platforms.

    + Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts)

    + Strategic and Enterprise level client experience and oversight.

    Physical Requirements:

    + Seeing

    + Color Perception

    + Ability to Travel

    + Listening

    ABOUT US

    Acosta, and its subsidiaries, is an Equal Opportunity Employer

    **Job Category:** Marketing

    **Position Type:** Full time

    **Business Unit:** Corporate

    **Salary Range:** $111,240.00 - $139,050.00

    **Company:** Acosta Employee Holdco LLC

    **Req ID:** 19857