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Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

The **SVP, Group Account Director – Digital Transformation** is a senior business and client leader responsible for connecting and driving **transformative solutions** in accordance with a north star.

Operating at the intersection of account leadership, digital consulting, and enterprise transformation, this role will lead Agency Consulting and Marketing teams to help our pharmaceutical clients modernize their operating model and capabilities to deliver best‑in‑class customer engagement.

Beyond leading day-to-day account operations, this SVP will **shape, advocate, and deliver integrated solutions** that blend strategy, technology, data, and marketing—positioning Publicis Health/Heartbeat as a long-term transformation partner, in addition to being “creative agency of record”.

Key Responsibilities

+ Own senior client relationships and act as a trusted strategic extension and consulting advisor to their team

+ Lead brand and coordination of engagement strategy across marketing, technology, and data

+ Partners with various client-side disciplines such as Customer Experience, Tech and Marketing teams to design and execute transformational solutions, while balancing advocacy and partnership with internal agency teams

+ Help clients modernize internal capabilities, workflows, and engagement models and managing client expectations against existing or incremental scope solutions

+ Translate complex business challenges into scalable, outcome-driven solutions and have a strong ability to quickly adapt and support new guidance, learnings and options forward to delivering recommendations and plans.

+ Drive organic growth by expanding services, platforms, and solution offerings

+ Lead, staff, and develop high-performing integrated cross-functional teams

Responsibilities

Agency Operations & Business Leadership

+ Own revenue, forecasting, and profitability across assigned initiatives

+ Lead budget planning and scope development

+ Optimize internal resources, capabilities, and MarTech investments

+ Keep senior leadership informed of performance and risks – quickly setting and/or resetting expectations

+ Establish best practices for integrated, consultative delivery

+ Mentor and cultivate supporting talent across teams

Consulting, Transformation & Solutions Leadership

+ Act as an organizational business transformation partner to clients

+ Lead solution design across MarTech, patient engagement platforms, data, and CRM ecosystems

+ Demonstrate deep understanding of required client front end and back-end capabilities to deliver a modern, personalized customer experience in the pharmaceutical space

+ Sell consultative engagements that go beyond campaigns—focusing on systems, processes, and long-term impact

+ Guide clients through change management tied to new capabilities, platforms, workflows, and operating models

+ Bring a services- and solutions-oriented mindset, reframing briefs into transformation opportunities

+ Shape how Heartbeat and Publicis Health deliver consulting-led offerings within pharma

Strategy

+ Own and articulate the long-term vision

+ Lead annual planning, roadmap, and major strategic initiatives

+ Identify and activate growth opportunities within existing accounts

+ Serve as the strategic north star for cross-functional teams

Tactics & Execution

+ Ensure flawless execution across integrated teams and partner agencies, across a variety of execution models (waterfall, agile, agilefall, etc.)

+ Evaluate creative, strategic, and technical outputs against business outcomes

+ Apply a holistic, channel-agnostic lens across HCP, digital, consumer, PR, med ed, and emerging platforms

+ Coordinate across Publicis Health capabilities to deliver scalable solutions

Client Relationship

+ Serve as senior point of contact with D2D and leadership updates

+ Build trust-based relationships with C-suite and senior stakeholders

+ Navigate complex, politically sensitive client environments

+ Position the agency as a **transformation and innovation partner**

+ Represent Heartbeat as a thought leader in digital transformation and customer engagement

Qualifications

+ Significant pharmaceutical experience required working across marketing and cross functional teams

+ Proven digital consulting background (agency or consulting-led agency model)

+ Demonstrated MarTech expertise (CRM, platforms, data-driven engagement, etc.)

+ Experience selling and delivering **transformational solutions** , not just advertising

+ Channel-agnostic experience across multiple functional areas

+ Services- and solutions-oriented mindset

+ 5+ years of people management experience

+ Executive presence with strong storytelling and influence skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $180,215 - $299,637 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/03/2026.

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