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The Senior Marketing Strategist provides centralized leadership for marketing strategy, prioritization, and digital presence across Cape Abilities. This role ensures that marketing efforts are intentional, coordinated, and aligned with fundraising priorities, social enterprise sales cycles, and agency-wide goals.

This is a strategy forward role designed to reduce reactive marketing demands, establish clear ownership of marketing decisions, and create a scalable foundation for future growth. This role reports to the Vice President of Development with a dotted line relationship to the Vice President of Business Operations. The dotted-line relationship includes functional leadership over Farm and Thrift marketing priorities, timelines, and approvals; overall supervision of the SMS and performance management remain with the Vice President of Development.

The Senior Marketing Strategist owns how and when marketing happens across the organization while revenue ownership remains with Development and Business Operations.

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Core Responsibilities

Marketing Strategy & Prioritization

• Develop and maintain an annual marketing roadmap aligned with:

o Fundraising goals and donor engagement priorities

o Social enterprise sales cycles (Farm & Thrift)

o Key organizational milestones and campaigns

• Identify seasonal opportunities for coordinated, multi-channel campaigns

• Establish clear prioritization frameworks to guide marketing decisions

• Set guardrails between donor communications and retail/customer marketing

Brand & Messaging Direction

• Serve as steward of Cape Abilities’ brand voice, tone, and messaging framework

• Create a practical internal brand guide to support consistency

• Ensure messaging reflects mission, values, and audience needs across channels

Social Media Strategy & Oversight

• Responsible for creation and execution of social media content

• Define marketing strategy to include potential department growth

• Own social media strategy, standards, and cadence across the organization

• Ensure social enterprise promotions are proactive, planned, and mission-connected

• Balance visibility, engagement, and donor sensitivity across platforms

Storytelling Direction

• Identify and prioritize stories that elevate the impact of Cape Abilities’ programs, people, and social enterprises and strategize and execute on message delivery

• Provide strategic direction for storytelling efforts, including:

o Video concepts

o Photography themes

o Written profiles and narratives

• Collaborate with potential vendors and internal staff on production and delivery

Cross-Department Coordination

• Serve as the central point of coordination for marketing priorities across:

o Development

o Business Operations

o Marketing & Communications

• Manage a shared editorial and promotional calendar

• Reduce last-minute and conflicting marketing requests through clear planning and communication

Development & Social Enterprise Collaboration

• Partner with Development leadership to align marketing strategy with donor engagement goals

• Partner with Business Operations leadership to support social enterprise visibility and promotion

• Ensure marketing efforts support revenue growth

Qualifications

• Bachelor’s degree in marketing, communications, or related field

• 6–10 years of experience in marketing strategy, communications, or digital marketing

• Proven experience developing and implementing multi-channel marketing strategies

• Strong understanding of social media strategy and digital engagement

• Experience working cross-functionally in complex organizations

• Ability to balance strategic thinking with hands-on execution

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